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Kumar Dhwanit
Senior Analyst
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Parthasarathi Dash
Senior Analyst
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Ravi Varun
Senior Analyst
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Viewpoint Nov. 06, 2025
From Signals to Stewardship: a Cloud Playbook for AdTech Transformation
The digital advertising landscape is at a turning point. Long-standing silos between AdTech and MarTech are eroding, giving way to a new, integrated ecosystem rooted in first-party data and real-time responsiveness. Three converging forces are driving… -
PEAK Matrix® March 02, 2023
Healthcare Cloud-based Core Administration Platforms PEAK Matrix® Assessment 2023
Health plans and payer organizations rely on core administration platforms as the foundation of their operations. These platforms facilitate efficient execution of core operational and administrative functions such as benefits administration, claims processing, member enrollment, claims…
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