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Showing 25 results
  • NEW
    Tech Launch Perspective
    Oct. 16, 2026

    Salesforce announced product updates at Dreamforce 2026 that extend its AI and agent capabilities across its platform and enterprise workflows. The announcements point to a broader agent portfolio, with Agentforce Coworker and Slack-related experiences intended to…
  • Viewpoint
    Aug. 14, 2026

    Agentic commerce is challenging a long-standing assumption in digital commerce that customers make purchasing decisions while technology facilitates them. As AI agents increasingly participate in discovery, evaluation, recommendation, and execution, commerce is shifting from competition for…
  • Provider Compendium
    July 16, 2026

    Marketing and experience services are becoming essential enterprise growth enablers, helping organizations move beyond brand-led campaigns toward integrated, data-driven customer engagement. As enterprises face rising pressure to improve personalization, speed, productivity, and marketing RoI, they are…
  • Thematic Report
    July 15, 2026

    Cannes Lions 2026 underscored a defining shift in enterprise marketing: while AI is transforming how content is created and campaigns are executed, human creativity and ingenuity remain essential to unlocking its full potential. The festival highlighted…
  • PEAK Matrix®
    June 15, 2026

    Enterprises are under pressure to improve marketing productivity, personalization, speed-to-market, and business impact while operating within tighter budgets. Chief marketing officers are also expected to demonstrate clearer return on investment from marketing, Marketing Technology (MarTech), and…
  • Tech Launch Perspective
    May 06, 2026

    Adobe strengthened its positioning in agentic customer experience transformation at Adobe Summit 2026, with announcements focused on bringing content, data, journeys, commerce, analytics, and ecosystem partnerships into a more unified enterprise CX platform. The launch of…
  • Blog
    May 05, 2026

    What is headless architecture and why is Salesforce pushing for it now? Salesforce’s push toward Headless 360 comes as the company closes the Fiscal Year (FY) 2026 from a position of strength, supported by US$41.5 billion…
  • Blog
    Feb. 05, 2026

    ​​​Amid growing industry buzz, agentic Artificial Intelligence (AI) is beginning to move beyond whiteboard concepts into early pilots across sales, marketing, and revenue team​​​s.​  As early proof-of-concept initiatives gain traction, enterprises are increasingly viewing agentic AI not merely as a…
  • Thematic Report
    Feb. 04, 2026

    Influencer marketing is shifting from campaign-based experimentation to a mature, enterprise-integrated function. The rise of creator-led commerce, growing demand for authenticity, and increasing regulatory scrutiny are accelerating this transition. Enterprises are investing in micro and nano…
  • Blog
    Dec. 23, 2025

    Salesforce has signed a definitive agreement to acquire Qualified, positioning the move as an acceleration of agentic capabilities within its Agentforce portfolio. The announcement reinforces Salesforce’s push toward agentic-led go-to-market execution, extending autonomous engagement from service and sales support into early-stage pipeline qualification and acceleration…
  • Viewpoint
    Dec. 12, 2025

    Sustainability has shifted from a disclosure exercise to a test of operational credibility, yet most organizations remain stuck in a report and review loop. Data sits in ESG platforms and spreadsheets, while decisions and interventions rely…
  • Provider Compendium
    Oct. 27, 2025

    The Loyalty Platform – Provider Compendium 2025 provides detailed and fact-based snapshots of 12 loyalty platform providers. Each profile offers a structured overview of the provider’s product and capability focus areas, including platform suite and deployment…
  • Viewpoint
    Aug. 29, 2025

    Agentic AI is redefining the foundations of digital commerce. Instead of consumer-driven, click-based funnels, enterprises are increasingly enabling autonomous, intent-led journeys. Intelligent agents can now interpret user context, evaluate alternatives, and execute transactions from discovery and…
  • PEAK Matrix®
    Aug. 25, 2025

    Loyalty platforms are significantly transforming as enterprises move beyond transactional rewards to more engagement-led, experience-centric, and data-driven loyalty strategies. Modern loyalty needs span across B2C and B2B use cases, demanding flexible configurations, cross-channel orchestration, and real-time…
  • State of the Market
    Aug. 05, 2025

    The global IT services for telecom market is growing slowly, driven by macroeconomic headwinds, regulatory complexities, market saturation, and an increasingly complex cyber-risk landscape. Despite these challenges, telecom enterprises are ramping up investments in AI-enabled operations,…
  • State of the Market
    July 31, 2025

    As consumer behaviors shift and economic uncertainty intensifies, enterprises are rethinking loyalty as a strategic lever for sustained customer engagement. This report provides a comprehensive overview of the global loyalty platform landscape, examining how platform providers…
  • Thematic Report
    July 18, 2025

    The Cannes Lions International Festival of Creativity 2025 reflected the key shifts transforming the global creative and marketing landscape. As brands navigate growing complexity, from technology disruption to changing consumer expectations, this year’s festival focused on…
  • Viewpoint
    June 11, 2025

    As marketing becomes more digital, dynamic, and data-intensive, enterprises face growing pressure to deliver personalized, real-time experiences that drive measurable results. Traditional systems of record and engagement merely store data or manage interactions, but they do…
  • Thematic Report
    May 26, 2025

    Agentic AI is redefining the future of marketing and Customer Experience (CX). Unlike traditional AI, which requires human initiation, agentic AI systems are autonomous, goal-driven agents capable of managing CX and marketing workflows end-to-end – acting,…
  • LinkedIn Live
    May 07, 2025

    In the age of intelligent automation, customer experience (CX) leaders explored the next frontier: agentic AI. With greater autonomy and decision-making capabilities, agentic AI is reshaping how enterprises deliver responsiveness, personalization, and efficiency across the customer…

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