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  • Technology Awareness Deep Dive
    June 29, 2026

    This report examines the evolution of data center cooling as it becomes a foundational enabler of AI-scale infrastructure by supporting the rapid growth of graphics processing unit-intensive workloads, High-performance Computing (HPC) workloads, and machine learning workloads. The…
  • Viewpoint
    June 11, 2025

    As marketing becomes more digital, dynamic, and data-intensive, enterprises face growing pressure to deliver personalized, real-time experiences that drive measurable results. Traditional systems of record and engagement merely store data or manage interactions, but they do…
  • Thematic Report
    May 26, 2025

    Agentic AI is redefining the future of marketing and Customer Experience (CX). Unlike traditional AI, which requires human initiation, agentic AI systems are autonomous, goal-driven agents capable of managing CX and marketing workflows end-to-end – acting,…
  • Discovery
    March 04, 2025

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world's leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • Discovery
    Jan. 31, 2025

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world's leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • Provider Compendium
    Dec. 23, 2024

    As enterprises increasingly focus on delivering personalized experiences at scale, AI has become a key enabler in transforming customer data activation, scalable content supply, and marketing operations. Adobe remains a leader in experience services, leveraging AI-driven…
  • State of the Market
    Nov. 15, 2024

    The Adobe services market is evolving rapidly, with enterprises intensifying their digital transformation efforts to deliver hyper-personalized, data-driven experiences. Adobe is at this shift’s forefront, offering an extensive portfolio across creative, experience, and document cloud solutions.…
  • Thematic Report
    July 10, 2024

    The Cannes Lions International Festival of Creativity 2024, stood as a pivotal event, spotlighting the profound impact of technology on the creative landscape. This year, the festival emphasized on the symbiotic relationship between technological advancements and…
  • PEAK Matrix®
    May 22, 2024

    Enterprises are increasingly adopting an experience-first strategy, prioritizing personalized experiences at scale. Modern consumers prefer enterprises that extend this approach beyond customer interactions to include employees, partners, and environmental considerations. Adobe continues to lead in this…
  • State of the Market
    March 27, 2024

    The Customer Experience (CX) landscape is evolving rapidly with significant changes occurring in customer behavior and expectations. Consumers have high expectations and are unlikely to return if they encounter a subpar experience. This makes it extremely…
  • Provider Compendium
    Dec. 18, 2023

    The rising digital native population demands seamless and innovative experiences driven by emerging technologies. Providing such experiences necessitates a robust and interconnected set of solutions to deliver seamless connected experiences supported by technology. The emphasis on…
  • PEAK Matrix®
    Dec. 12, 2023

    The rising digital native population seeks seamless and innovative experiences driven by emerging technologies. Providing such connected experiences supported by technology requires a robust and interconnected set of solutions. In our digitally driven society, Digital Experience…
  • Thematic Report
    July 19, 2023

    In today’s hyper-connected world, where customers actively engage with brands through various channels, including online and offline, the growing demand for seamless experiences and exceptional convenience has posed a challenge for marketers. They must effectively connect…
  • Thematic Report
    June 06, 2023

    Generative AI (GAI) technology has been around for nearly half a century. But recent developments in the maturity of AI models, faster computation power of systems, and availability of high-quality training data are redefining the technology…
  • Viewpoint
    Jan. 31, 2023

    The democratization of the internet has given us access to information and better tools to make informed decisions on products and services. It has also encouraged open conversations and vocalization of experiences through online forums and…
  • Provider Compendium
    Nov. 04, 2022

    Enterprises are rapidly adopting an experience-first mindset to power personalized, scalable, and sustainable growth. However, to gain a competitive advantage, they need to ensure that their efforts are not directed to customers alone. In fact, customers…
  • PEAK Matrix®
    Sep. 20, 2022

    Enterprises today are rapidly adopting an experience-first mindset to power personalized, scalable, and sustainable growth. However, to gain a competitive advantage, they need to ensure that their efforts are not directed to customers alone. In fact,…
  • Provider Compendium
    Sep. 15, 2021

    With the move toward a digitally dominant society and the emergence of digital-native consumers, Digital Experience (DX) has become paramount. Consumers regard a real-time, comprehensive, hyper-personalized, and channel-agnostic experience as a hygiene factor and not a…
  • PEAK Matrix®
    Aug. 04, 2021

    Digital Experience (DX) has become paramount as we move toward a digitally dominant society and the emergence of a digital-native generation, which puts immense importance on experience. Consumers regard a real-time, comprehensive, hyper-personalized, and channel-agnostic experience…
  • Thematic Report
    March 30, 2021

    Enterprises have long been investing in the MarTech landscape to provide better customer experiences. However, the evolving MarTech landscape has also resulted in multiple challenges such as access to data, complexity, difficulty in integration, and talent…

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