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Showing 32 results
  • Blog
    June 16, 2026

    Every year, Cannes Lions offers a glimpse into where marketing, media, and advertising are headed. Last year, the dominant theme was clear: AI had arrived, driving conversations around generative tools, automation, personalization, and disruption to creative…
  • See Us At
    May 18, 2026

    We're sponsoring Shared Services & Outsourcing Week 2026 The Future of Your GBS is on the Line: Challenge Value from the Outside In GBS leaders are facing one of the most disruptive moments in our industry’s…
  • Briefings
    March 26, 2026

    09:30 - 12:15 etc. Venues, County Hall, Belvedere Rd, London SE1 7PB As organizations navigate volatility, regulatory pressure, and rapid AI advancement, the traditional operating model is no longer sufficient.  Everest Group invites you for an…
  • Blog
    Feb. 11, 2026

    The forces shaping the media services landscape’s next phase aren’t incremental improvements. They’re structural. Artificial Intelligence (AI)-driven automation and consolidation across agencies and platforms, growing scrutiny on Return on Investment (RoI), and the convergence of media, commerce, and experience. Together, these shifts are changing not…
  • Blog
    Dec. 29, 2025

    The Marketing and Interactive Experience (M&IX) function is undergoing a strategic shift. Over the past decade, the industry has oscillated between waves of digital transformation, channel fragmentation, and most recently, the explosive rise of generative AI and agentic Artificial Intelligence (AI).   Leading enterprises have started moving decisively beyond edge level experimentation and toward rearchitecting how they design experiences, deploy technology, generate content, and…
  • Blog
    Dec. 12, 2025

    For more than a decade, brands have optimized media strategies around reach, frequency, and channel mix. Traditional media planning approaches, built around linear campaign cycles and long production lead times, are struggling to keep pace with this dynamic…
  • LinkedIn Live
    Nov. 19, 2025

    In an evolving landscape where analyst relations (AR) shape market perception and business success, leaders continued to look for proven tactics embraced by experienced AR professionals. Everest Group’s Katrina Menzigian, along with industry experts from other…
  • Thematic Report
    July 18, 2025

    The Cannes Lions International Festival of Creativity 2025 reflected the key shifts transforming the global creative and marketing landscape. As brands navigate growing complexity, from technology disruption to changing consumer expectations, this year’s festival focused on…
  • LinkedIn Live
    July 14, 2025

    Everest Group Elevate – Dallas 2025 was scheduled for September 10–12, bringing together industry leaders across sales, marketing, product, and account management for a high-impact, hands-on experience focused on building scalable, systematic growth – regardless of…
  • April 15, 2025

    Over 150 GBS, sourcing, VMO, and IT leaders from across industries came together at Engage 2025 – London to tackle the big questions shaping global services and tech. See the moments that made it unforgettable.
  • May 24, 2024

    Rapid advances in AI, particularly gen AI, have sparked transformative developments across domains, including cybersecurity. Security teams can leverage gen AI and Large Language Models (LLMs) to dynamically adapt to sophisticated cyber threats and fortify cyber…
  • Thematic Report
    March 11, 2024

    The increasing threat of cyberattacks has fueled a growing demand for robust Identity and Access Management (IAM) solutions. Noteworthy trends include the widespread adoption of Zero Trust Security principles, integration of AI/ML for enhanced threat detection,…
  • Webinar
    March 07, 2024

    Last year, the outsourcing industry faced a noticeable slowdown in demand. Now, with nudges at a potential recovery in the latter part of 2024, enterprises in the APAC region should proactively prepare for the possibility of…
  • Thematic Report
    March 07, 2024

    Last year, the outsourcing industry faced a noticeable slowdown in demand. Now, with nudges at a potential recovery in the latter part of 2024, enterprises in the APAC region should proactively prepare for the possibility of…
  • Provider Compendium
    Jan. 24, 2024

    The demand for cloud security services in the global business landscape is accelerating due to enterprises’ digital transformation mandates, rising importance of data protection, and challenges in securing hybrid multicloud environments. The expansion of cloud infrastructure…
  • Accelerator
    Jan. 17, 2024

    This report is available only to Outsourcing Excellence members. For information on membership, please contact us The Identity and Access Management (IAM) Request For Proposal (RFP) Toolkit is a comprehensive resource designed to streamline the solicitation…
  • Provider Compendium
    Dec. 14, 2023

    Cybersecurity and Identity and Access Management (IAM) have become indispensable components in the contemporary digital enterprise landscape. As organizations navigate an increasingly complex and interconnected digital ecosystem, the challenges of safeguarding sensitive data, mitigating cybersecurity threats,…
  • Blog
    Nov. 27, 2023

    Deciding betweenServiceNow’s dedicated and shared instances can be challenging for organizations. By comparing the options against seven key parameters ranging from organizational size and business process complexity to the cost of ownership and customization options, enterprises…
  • PEAK Matrix®
    Nov. 22, 2023

    Operational Technology (OT) Security Products PEAK Matrix® Assessment 2023The convergence of IT and Operational Technology (OT) profoundly impacts the OT security landscape, enhancing operational efficiency while introducing vulnerabilities as traditional OT systems integrate with IT networks.…
  • PEAK Matrix®
    Nov. 03, 2023

    The demand for cloud security services in the global business landscape is accelerating due to enterprises’ digital transformation mandates, rising importance of data protection, and challenges in securing hybrid multi-cloud environments. The need for effective cloud…

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