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  • Blog
    July 08, 2026

    Artificial Intelligence (AI) is having its moment. After years of cautious skepticism, pilot-stage overhang, and boardroom debates, the conversation has moved beyond experimentation. Enterprises are no longer asking whether to deploy agents, they are now asking how fast they can scale them across their entire workflow estate. However, speed comes at a price and almost nobody is doing the math.   The warning signs…
  • Provider Compendium
    June 17, 2026

    Enterprises are redefining their automation strategies as Agentic Process Automation (APA) evolves from traditional rule-based automation to AI-enabled, agentic, and outcome-driven transformation. This shift reflects a move from standalone automation initiatives to integrated programs that combine…
  • Blog
    June 16, 2026

    Every year, Cannes Lions offers a glimpse into where marketing, media, and advertising are headed. Last year, the dominant theme was clear: AI had arrived, driving conversations around generative tools, automation, personalization, and disruption to creative…
  • Voice of the Customer
    May 22, 2026

    Enterprises are redefining their Master Data Management (MDM) strategies as data reliability, governance, and AI readiness become central to enterprise transformation. As organizations modernize their data architecture and scale AI, generative AI, analytics, and automation initiatives,…
  • Thematic Report
    May 20, 2026

    The dynamic IT-BP services industry presents opportunities and challenges for providers, requiring them to have an in-depth understanding of emerging trends, evolving forces, and shifting competitive landscapes. Forces & Foresight™, our quarterly report focused on IT-BP…
  • See Us At
    May 18, 2026

    We're sponsoring Shared Services & Outsourcing Week 2026 The Future of Your GBS is on the Line: Challenge Value from the Outside In GBS leaders are facing one of the most disruptive moments in our industry’s…
  • PEAK Matrix®
    April 30, 2026

    Enterprises are redefining their automation strategies as Agentic Process Automation (APA) evolves from traditional rule-based automation to AI-enabled, agentic, and outcome-driven transformation. This shift reflects a move from standalone automation initiatives to integrated programs that combine…
  • Blog
    April 07, 2026

    Adobe is moving beyond experience management toward real-time orchestration. Over the past few years, Adobe has methodically built the foundations of modern customer experience, such as unifying data, scaling content, and enabling cross-channel orchestration.   Last year’s Adobe Summit reinforced this trajectory,…
  • Blog
    April 02, 2026

      Advertising has automated transactions, but not workflows. Bidding, targeting, and optimization are already machine-led across much of the stack, yet campaigns still move through disconnected tools, platforms, and approval chains. The result is an industry…
  • Briefings
    March 26, 2026

    09:30 - 12:15 etc. Venues, County Hall, Belvedere Rd, London SE1 7PB As organizations navigate volatility, regulatory pressure, and rapid AI advancement, the traditional operating model is no longer sufficient.  Everest Group invites you for an…
  • Blog
    March 10, 2026

    Retail media has been the fastest-growing segment in advertising over the past five years. Amazon Advertising, Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart Ads, and others have transformed transactional environments into monetizable media networks powered…
  • Blog
    March 06, 2026

    Something fundamental is happening in the loyalty technology market. What was once a specialized category built around points engines and reward catalogs is being redefined as core growth infrastructure. Loyalty platforms are no longer confined to…
  • Blog
    Feb. 11, 2026

    The forces shaping the media services landscape’s next phase aren’t incremental improvements. They’re structural. Artificial Intelligence (AI)-driven automation and consolidation across agencies and platforms, growing scrutiny on Return on Investment (RoI), and the convergence of media, commerce, and experience. Together, these shifts are changing not…
  • Blog
    Feb. 05, 2026

    ​​​Amid growing industry buzz, agentic Artificial Intelligence (AI) is beginning to move beyond whiteboard concepts into early pilots across sales, marketing, and revenue team​​​s.​  As early proof-of-concept initiatives gain traction, enterprises are increasingly viewing agentic AI not merely as a…
  • Thematic Report
    Feb. 04, 2026

    Influencer marketing is shifting from campaign-based experimentation to a mature, enterprise-integrated function. The rise of creator-led commerce, growing demand for authenticity, and increasing regulatory scrutiny are accelerating this transition. Enterprises are investing in micro and nano…
  • Blog
    Jan. 21, 2026

    For years, digital commerce innovation has focused on optimizing the visible layer of the journey. Faster pages, cleaner funnels, and smarter recommendations promised incremental gains. Agentic Artificial Intelligence (AI) is changing the equation. When intent is expressed conversationally and acted upon by…
  • Provider Compendium
    Dec. 31, 2025

    The Adobe services market is evolving rapidly, driven by the increasing adoption of generative AI and growing demand for scalable, efficient content operations. Enterprises are prioritizing the integration of AI into creative workflows, the convergence of…
  • Provider Compendium
    Dec. 30, 2025

    Enterprises are repositioning quality from a downstream testing activity to a strategic engineering capability embedded across the software development life cycle. As digital, cloud, and AI initiatives scale, expectations are moving beyond defect identification toward resilience,…
  • Provider Compendium
    Dec. 30, 2025

    Enterprises are experiencing rising data complexities as they scale cloud adoption, modernize data estates, and operationalize AI. In this landscape, undetected data issues, ranging from quality degradation and schema drift to pipeline failures and governance lapses,…
  • Blog
    Dec. 29, 2025

    The Marketing and Interactive Experience (M&IX) function is undergoing a strategic shift. Over the past decade, the industry has oscillated between waves of digital transformation, channel fragmentation, and most recently, the explosive rise of generative AI and agentic Artificial Intelligence (AI).   Leading enterprises have started moving decisively beyond edge level experimentation and toward rearchitecting how they design experiences, deploy technology, generate content, and…

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