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Showing 207 results
  • Provider Compendium
    July 16, 2026

    Marketing and experience services are becoming essential enterprise growth enablers, helping organizations move beyond brand-led campaigns toward integrated, data-driven customer engagement. As enterprises face rising pressure to improve personalization, speed, productivity, and marketing RoI, they are…
  • Blog
    July 08, 2026

    Artificial Intelligence (AI) is having its moment. After years of cautious skepticism, pilot-stage overhang, and boardroom debates, the conversation has moved beyond experimentation. Enterprises are no longer asking whether to deploy agents, they are now asking how fast they can scale them across their entire workflow estate. However, speed comes at a price and almost nobody is doing the math.   The warning signs…
  • Provider Compendium
    June 26, 2026

    Healthcare payers are operating in an increasingly complex environment shaped by volatile medical costs, constrained premium growth, evolving regulatory requirements, fragmented legacy systems, and continued workforce constraints. These pressures are pushing health plans to move beyond…
  • Innovation Watch
    June 25, 2026

    Revenue orchestration is becoming a critical capability as enterprises move from function-led Go-to-Market (GTM) execution to more integrated revenue operating models. Growth teams are under pressure to improve predictability, reduce revenue leakage, and respond to increasingly…
  • Viewpoint
    June 16, 2026

    Healthcare payer operations are reaching a key inflection point as demographic shifts, chronic disease growth, regulatory requirements, margin pressures, workforce shortages, and rising member expectations expose the limitations of fragmented operating models. Simultaneously, internal constraints such…
  • PEAK Matrix®
    June 15, 2026

    Enterprises are under pressure to improve marketing productivity, personalization, speed-to-market, and business impact while operating within tighter budgets. Chief marketing officers are also expected to demonstrate clearer return on investment from marketing, Marketing Technology (MarTech), and…
  • Blog
    June 15, 2026

    The previous blogs in this series examined two routes into revenue orchestration. Execution-led orchestrators start from frontline activity: seller workflows, coaching, tasks, and next-best actions. System-of-record-led platforms start from the governed commercial core: accounts, opportunities, forecasts, approvals, and…
  • Tech Provider Spotlight
    June 12, 2026

    Healthcare payer risk and quality management is shifting from fragmented, retrospective, and manual workflows to integrated, evidence-led operating models. Payers are under pressure to improve risk capture, strengthen Healthcare Effectiveness Data and Information Set (HEDIS) and…
  • Viewpoint
    June 02, 2026

    Healthcare payers are under pressure to modernize operations as margin compression, high medical loss ratios, regulatory mandates, cybersecurity exposure, and rising member expectations expose the limits of legacy operating models. Traditional Business-Process-as-a-Service (BPaaS) models have helped…
  • Webinar
    May 26, 2026

    There is no question that GBS organizations are becoming adept at improving service experience. Fewer escalations. Better self-service. Smoother workflows. Higher stakeholder satisfaction. Stronger trust. There is clearly juice in Service Experience (SX). The harder question…
  • Tech Launch Perspective
    May 06, 2026

    Adobe strengthened its positioning in agentic customer experience transformation at Adobe Summit 2026, with announcements focused on bringing content, data, journeys, commerce, analytics, and ecosystem partnerships into a more unified enterprise CX platform. The launch of…
  • Blog
    May 05, 2026

    The previous blog in this series focused on execution-led orchestrators, providers making revenue orchestration their clearest strategic bet. This blog looks at the same layer from the opposite direction. Enterprise platforms are not trying to build around the commercial stack; they are…
  • Blog
    April 28, 2026

    The marketplace is changing. Two marquee moves in July reset expectations for how large service providers will deliver operations at scale: Capgemini agreed to acquire WNS to build an agentic‑Artificial Intelligence (AI) powered intelligent operations leader,…
  • Roundtable
    April 16, 2026

    Following our GBS Operating Model FutureCast workshop, Everest Group is convening a select group of GBS leaders for an interactive working session on Thursday, May 07, to pressure test emerging perspectives on reimagining the operating model in the age of agentic AI.  …
  • Blog
    April 15, 2026

    The first blog in this series defined revenue orchestration as a unified operating model that coordinates data, decisions, and execution across the full revenue lifecycle.   The orchestration layer is now emerging as a key source of competitive differentiation, and that shift is not happening…
  • Blog
    April 13, 2026

    A consistent pattern is emerging in Artificial Intelligence (AI)-enabled sales teams. Activity rises quickly. Meeting volumes increase. Early pipeline metrics look stronger. Then, less visibly, conversion rates soften, deal cycles stretch, and pipeline quality becomes less reliable.  The instinct is to…
  • Blog
    April 07, 2026

    Adobe is moving beyond experience management toward real-time orchestration. Over the past few years, Adobe has methodically built the foundations of modern customer experience, such as unifying data, scaling content, and enabling cross-channel orchestration.   Last year’s Adobe Summit reinforced this trajectory,…
  • Roundtable
    March 31, 2026

    Following our GBS Operating Model FutureCast workshop, Everest Group is convening a select group of GBS leaders for an interactive working session on Tuesday, April 14, to pressure test emerging perspectives on reimagining the operating model in the age of agentic AI.  …
  • Blog
    March 17, 2026

    Salesforce has acquired Momentum, a conversational intelligence platform that turns customer meetings and calls into structured Customer Relationship Management (CRM) data. On the surface, it reads like a sensible product addition. Look closer and it feels more deliberate than that. This…
  • Blog
    March 16, 2026

    The convergence moment revenue leaders can’t ignore   For years, B2B organizations have aimed to align marketing, sales, and customer success. In practice, siloed targets, tools, and data definitions still disrupt the buyer journey. While buyers expect a seamless lifecycle experience…

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