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Showing 38 results
  • Blog
    June 16, 2026

    Every year, Cannes Lions offers a glimpse into where marketing, media, and advertising are headed. Last year, the dominant theme was clear: AI had arrived, driving conversations around generative tools, automation, personalization, and disruption to creative…
  • See Us At
    May 18, 2026

    We're sponsoring Shared Services & Outsourcing Week 2026 The Future of Your GBS is on the Line: Challenge Value from the Outside In GBS leaders are facing one of the most disruptive moments in our industry’s…
  • Briefings
    March 26, 2026

    09:30 - 12:15 etc. Venues, County Hall, Belvedere Rd, London SE1 7PB As organizations navigate volatility, regulatory pressure, and rapid AI advancement, the traditional operating model is no longer sufficient.  Everest Group invites you for an…
  • Blog
    Feb. 11, 2026

    The forces shaping the media services landscape’s next phase aren’t incremental improvements. They’re structural. Artificial Intelligence (AI)-driven automation and consolidation across agencies and platforms, growing scrutiny on Return on Investment (RoI), and the convergence of media, commerce, and experience. Together, these shifts are changing not…
  • Blog
    Dec. 29, 2025

    The Marketing and Interactive Experience (M&IX) function is undergoing a strategic shift. Over the past decade, the industry has oscillated between waves of digital transformation, channel fragmentation, and most recently, the explosive rise of generative AI and agentic Artificial Intelligence (AI).   Leading enterprises have started moving decisively beyond edge level experimentation and toward rearchitecting how they design experiences, deploy technology, generate content, and…
  • Blog
    Dec. 12, 2025

    For more than a decade, brands have optimized media strategies around reach, frequency, and channel mix. Traditional media planning approaches, built around linear campaign cycles and long production lead times, are struggling to keep pace with this dynamic…
  • LinkedIn Live
    Nov. 19, 2025

    In an evolving landscape where analyst relations (AR) shape market perception and business success, leaders continued to look for proven tactics embraced by experienced AR professionals. Everest Group’s Katrina Menzigian, along with industry experts from other…
  • PEAK Matrix®
    Sep. 15, 2025

    Advances in new-age technology have expanded the ambit of MPHRO service providers to broaden their service delivery capabilities. With AI-enabled personalization and data-backed insights, providers are able to cater to the emerging buyer needs around enhancing…
  • Thematic Report
    July 18, 2025

    The Cannes Lions International Festival of Creativity 2025 reflected the key shifts transforming the global creative and marketing landscape. As brands navigate growing complexity, from technology disruption to changing consumer expectations, this year’s festival focused on…
  • LinkedIn Live
    July 14, 2025

    Everest Group Elevate – Dallas 2025 was scheduled for September 10–12, bringing together industry leaders across sales, marketing, product, and account management for a high-impact, hands-on experience focused on building scalable, systematic growth – regardless of…
  • Provider Compendium
    May 26, 2025

    The People Analytics Platform Provider Compendium 2025 report analyzes 17 leading people analytics platform technology providers’ offerings and capabilities. The report combines information from interactions with technology providers and Everest Group’s proprietary intellectual property to create…
  • April 15, 2025

    Over 150 GBS, sourcing, VMO, and IT leaders from across industries came together at Engage 2025 – London to tackle the big questions shaping global services and tech. See the moments that made it unforgettable.
  • PEAK Matrix®
    April 11, 2025

    In today’s dynamic business environment, enterprises struggle with several challenges related to HR data infrastructure, including fragmented data across systems, low analytics maturity, data security concerns, and limited clarity around predictive modeling. In response, people analytics…
  • State of the Market
    March 28, 2025

    As the business landscape evolves, Chief Human Resources Officers (CHROs) face growing challenges. They must balance cost reduction with delivering a superior Employee Experience (EX). As AI becomes mainstream, CHROs must lead workforce transformation and mitigate…
  • Provider Compendium
    Dec. 12, 2024

    Multi-process Human Resources Outsourcing (MPHRO) Services – Provider Compendium 2024 is a comprehensive resource that objectively analyzes 15 leading MPHRO service providers, providing detailed insights into their offerings and capabilities. The compendium combines information from interactions…
  • Blog
    Oct. 07, 2024

    Sustainability is now a vital focus for engineering firms, driven by shifting consumer preferences, technological progress, and environmental awareness.   This blog examines how companies are adapting their value chains and processes, in order to meet…
  • PEAK Matrix®
    Sep. 30, 2024

    Enterprises grappled with challenges such as dealing with a multi-generational workforce, lack of skilled talent, and complex economic and geopolitical environments, making the year 2023 challenging for HR. Navigating these challenges requires scalability and agility. With…
  • Market Insights™
    Aug. 12, 2024

  • Market Insights™
    July 12, 2024

  • Provider Compendium
    June 04, 2024

    People Analytics Platforms - Provider Compendium 2024 provides accurate, comprehensive, and fact-based snapshots of 15 people analytics platform providers’ offerings and capabilities. Each provider profile offers a detailed company overview, recent investments and announcements, market adoption…

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