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  • Thematic Report
    July 15, 2026

    Cannes Lions 2026 underscored a defining shift in enterprise marketing: while AI is transforming how content is created and campaigns are executed, human creativity and ingenuity remain essential to unlocking its full potential. The festival highlighted…
  • Blog
    July 08, 2026

    Artificial Intelligence (AI) is having its moment. After years of cautious skepticism, pilot-stage overhang, and boardroom debates, the conversation has moved beyond experimentation. Enterprises are no longer asking whether to deploy agents, they are now asking how fast they can scale them across their entire workflow estate. However, speed comes at a price and almost nobody is doing the math.   The warning signs…
  • Blog
    June 16, 2026

    Every year, Cannes Lions offers a glimpse into where marketing, media, and advertising are headed. Last year, the dominant theme was clear: AI had arrived, driving conversations around generative tools, automation, personalization, and disruption to creative…
  • Blog
    June 09, 2026

    Publicis acquired LiveRamp for US$2.2 billion in a move that is more than just another consolidation in advertising. It reflects a broader industry shift in which competitive differentiation is increasingly tied to data infrastructure ownership, identity capabilities, and enterprise Artificial Intelligence (AI) enablement.  For years, the industry has discussed converging data,…
  • Tech Provider Spotlight
    June 02, 2026

    The digital advertising ecosystem is significantly transforming as traditional demand-side platforms evolve into omnichannel advertising platforms. What began as automated tools to buy display advertising has expanded into sophisticated platforms that support audience engagement across connected…
  • Roundtable
    April 16, 2026

    Following our GBS Operating Model FutureCast workshop, Everest Group is convening a select group of GBS leaders for an interactive working session on Thursday, May 07, to pressure test emerging perspectives on reimagining the operating model in the age of agentic AI.  …
  • Blog
    April 07, 2026

    Adobe is moving beyond experience management toward real-time orchestration. Over the past few years, Adobe has methodically built the foundations of modern customer experience, such as unifying data, scaling content, and enabling cross-channel orchestration.   Last year’s Adobe Summit reinforced this trajectory,…
  • Roundtable
    March 31, 2026

    Following our GBS Operating Model FutureCast workshop, Everest Group is convening a select group of GBS leaders for an interactive working session on Tuesday, April 14, to pressure test emerging perspectives on reimagining the operating model in the age of agentic AI.  …
  • Viewpoint
    March 31, 2026

    To keep pace with macroeconomic uncertainties, supply chain volatility, and growing business expectations, procurement leaders must deliver more than operational efficiency. The modern mandate calls for agility, intelligence, and measurable value. However, fragmented systems, siloed workflows,…
  • Viewpoint
    March 25, 2026

    Procurement has historically focused on cost savings and operational efficiency, supported by spend visibility and reporting tools. However, AI advances are fundamentally reshaping this model by enabling continuous, intelligence-driven procurement decision-making. Agentic AI introduces autonomy into…
  • Blog
    March 24, 2026

    The procurement technology landscape is expanding at a pace that reflects more than incremental digitization. Across sourcing, contracting, spend intelligence, vendor management, and accounts payable solutions, providers are proliferating, capital is flowing, and enterprises are broadening their digital roadmaps.  This proliferation has resulted in a diverse technology landscape marked by:  Traditional integrated suites anchoring…
  • Blog
    March 17, 2026

    For years, procurement was defined by one outcome: savings achieved through negotiations, competitive bidding, and benchmarking. Later, technology -driven efficiency became an additional priority. With this, the performance improved, but the perception did not. Procurement remained operational, important, yet rarely strategic.  Now, the shift is unmistakable. Agentic Artificial Intelligence (AI) is changing…
  • Viewpoint
    March 03, 2026

    Procurement is at a pivotal inflection point. After a decade of digital transformation focused on automation, compliance, and analytics, many organizations have reached a plateau where process automation remains rule-based and heavily dependent on human intervention…
  • Blog
    Feb. 11, 2026

    The forces shaping the media services landscape’s next phase aren’t incremental improvements. They’re structural. Artificial Intelligence (AI)-driven automation and consolidation across agencies and platforms, growing scrutiny on Return on Investment (RoI), and the convergence of media, commerce, and experience. Together, these shifts are changing not…
  • Blog
    Feb. 05, 2026

    ​​​Amid growing industry buzz, agentic Artificial Intelligence (AI) is beginning to move beyond whiteboard concepts into early pilots across sales, marketing, and revenue team​​​s.​  As early proof-of-concept initiatives gain traction, enterprises are increasingly viewing agentic AI not merely as a…
  • Blog
    Jan. 14, 2026

    On January 6, 2026, PMG announced the acquisition of Digital Voices, an influencer marketing agency with teams across London, New York, and Costa Rica. The deal adds approximately 70 employees to PMG.  Digital Voices brings established creator program…
  • Market Insights™
    Jan. 02, 2026

  • Provider Compendium
    Dec. 30, 2025

    Enterprises are repositioning quality from a downstream testing activity to a strategic engineering capability embedded across the software development life cycle. As digital, cloud, and AI initiatives scale, expectations are moving beyond defect identification toward resilience,…
  • Blog
    Dec. 29, 2025

    The Marketing and Interactive Experience (M&IX) function is undergoing a strategic shift. Over the past decade, the industry has oscillated between waves of digital transformation, channel fragmentation, and most recently, the explosive rise of generative AI and agentic Artificial Intelligence (AI).   Leading enterprises have started moving decisively beyond edge level experimentation and toward rearchitecting how they design experiences, deploy technology, generate content, and…
  • Provider Compendium
    Dec. 22, 2025

    The Procurement Outsourcing (PO) Services – Provider Compendium 2025 provides comprehensive, fact-based profiles of 20 PO providers. It highlights their service offerings, scale of operations, technology solutions, delivery locations, and recent developments and investments. This report…

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