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Showing 37 results
  • Blog
    June 16, 2026

    Every year, Cannes Lions offers a glimpse into where marketing, media, and advertising are headed. Last year, the dominant theme was clear: AI had arrived, driving conversations around generative tools, automation, personalization, and disruption to creative…
  • See Us At
    May 18, 2026

    We're sponsoring Shared Services & Outsourcing Week 2026 The Future of Your GBS is on the Line: Challenge Value from the Outside In GBS leaders are facing one of the most disruptive moments in our industry’s…
  • Briefings
    March 26, 2026

    09:30 - 12:15 etc. Venues, County Hall, Belvedere Rd, London SE1 7PB As organizations navigate volatility, regulatory pressure, and rapid AI advancement, the traditional operating model is no longer sufficient.  Everest Group invites you for an…
  • Blog
    Feb. 11, 2026

    The forces shaping the media services landscape’s next phase aren’t incremental improvements. They’re structural. Artificial Intelligence (AI)-driven automation and consolidation across agencies and platforms, growing scrutiny on Return on Investment (RoI), and the convergence of media, commerce, and experience. Together, these shifts are changing not…
  • Blog
    Dec. 29, 2025

    The Marketing and Interactive Experience (M&IX) function is undergoing a strategic shift. Over the past decade, the industry has oscillated between waves of digital transformation, channel fragmentation, and most recently, the explosive rise of generative AI and agentic Artificial Intelligence (AI).   Leading enterprises have started moving decisively beyond edge level experimentation and toward rearchitecting how they design experiences, deploy technology, generate content, and…
  • Blog
    Dec. 12, 2025

    For more than a decade, brands have optimized media strategies around reach, frequency, and channel mix. Traditional media planning approaches, built around linear campaign cycles and long production lead times, are struggling to keep pace with this dynamic…
  • LinkedIn Live
    July 24, 2025

    Watch on LinkedIn Global Capability Centers (GCCs) in India rapidly evolved from cost-efficient service hubs to strategic centers of innovation, product development, and digital transformation for global enterprises. As this evolution accelerated, talent development became a…
  • Thematic Report
    July 18, 2025

    The Cannes Lions International Festival of Creativity 2025 reflected the key shifts transforming the global creative and marketing landscape. As brands navigate growing complexity, from technology disruption to changing consumer expectations, this year’s festival focused on…
  • LinkedIn Live
    July 14, 2025

    Everest Group Elevate – Dallas 2025 was scheduled for September 10–12, bringing together industry leaders across sales, marketing, product, and account management for a high-impact, hands-on experience focused on building scalable, systematic growth – regardless of…
  • April 15, 2025

    Over 150 GBS, sourcing, VMO, and IT leaders from across industries came together at Engage 2025 – London to tackle the big questions shaping global services and tech. See the moments that made it unforgettable.
  • LinkedIn Live
    Feb. 13, 2025

    Watch On LinkedIn Step into the future in this insightful LinkedIn Live with Everest Group experts Hrishi Raj Agarwalla, Vice President, and Ashish Sehdev, Vice President. Join this virtual session as they decode the market shifts…
  • Feb. 03, 2025

    The nasscom GCC Conclave 2025 nominations period is nearly here! Opening on Feb 4, 2025, the nominations will open for GCC leaders to put their businesses forward for recognition. Supported by Strategic Partner Everest Group, the…
  • Viewpoint
    Dec. 06, 2024

    The Indian Banking, Financial Services, and Insurance (BFSI) sector is rapidly evolving, driven by innovation and regulatory compliance. This viewpoint examines key technology trends reshaping the industry, including AI, cloud computing, blockchain, and automation, which are…
  • LinkedIn Live
    Sep. 11, 2024

    How can you best put generative AI to work for your business, and what are the real-world applications for this emerging technology ? Join Everest Group experts Suseel Menon, Practice Director, and Ashish Sehdev, Vice President,…
  • Event
    Aug. 29, 2024

    Everest Group is a sponsoring partner for the Spotlight AR Summit on September 30 – October 2, 2024 at the Loews Hotel, Kansas City. Join Everest Group’s Katrina Menzigian, Vice President, Abhishek Singh, Partner, and Chirajeet…
  • LinkedIn Live
    June 05, 2024

    To meet evolving customer expectations, businesses are seeking to develop artificial intelligence (AI) tools to enhance their customer experiences. From personalizing experiences to providing in-depth analytics, the potential for AI to transform CX and its management…
  • Viewpoint
    April 16, 2024

    The life science industry’s focus on driving improved customer experiences has steadily grown. Investments to improve customer experiences rank among the top priorities of life sciences enterprises. These enterprises must align customer engagement strategies with the…
  • LinkedIn Live
    April 03, 2024

    While generative AI (gen AI) seems to be the predominant theme of the time, there is still a lack of clarity regarding where the technology works best and where the primary developments are occurring. Watch this…
  • Webinar
    March 07, 2024

    Last year, the outsourcing industry faced a noticeable slowdown in demand. Now, with nudges at a potential recovery in the latter part of 2024, enterprises in the APAC region should proactively prepare for the possibility of…
  • Thematic Report
    March 07, 2024

    Last year, the outsourcing industry faced a noticeable slowdown in demand. Now, with nudges at a potential recovery in the latter part of 2024, enterprises in the APAC region should proactively prepare for the possibility of…

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