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Showing 134 results
  • Blog
    July 08, 2026

    Artificial Intelligence (AI) is having its moment. After years of cautious skepticism, pilot-stage overhang, and boardroom debates, the conversation has moved beyond experimentation. Enterprises are no longer asking whether to deploy agents, they are now asking how fast they can scale them across their entire workflow estate. However, speed comes at a price and almost nobody is doing the math.   The warning signs…
  • Blog
    June 16, 2026

    Every year, Cannes Lions offers a glimpse into where marketing, media, and advertising are headed. Last year, the dominant theme was clear: AI had arrived, driving conversations around generative tools, automation, personalization, and disruption to creative…
  • See Us At
    May 18, 2026

    We're sponsoring Shared Services & Outsourcing Week 2026 The Future of Your GBS is on the Line: Challenge Value from the Outside In GBS leaders are facing one of the most disruptive moments in our industry’s…
  • Briefings
    March 26, 2026

    09:30 - 12:15 etc. Venues, County Hall, Belvedere Rd, London SE1 7PB As organizations navigate volatility, regulatory pressure, and rapid AI advancement, the traditional operating model is no longer sufficient.  Everest Group invites you for an…
  • Blog
    Feb. 11, 2026

    The forces shaping the media services landscape’s next phase aren’t incremental improvements. They’re structural. Artificial Intelligence (AI)-driven automation and consolidation across agencies and platforms, growing scrutiny on Return on Investment (RoI), and the convergence of media, commerce, and experience. Together, these shifts are changing not…
  • Provider Compendium
    Dec. 30, 2025

    Enterprises are repositioning quality from a downstream testing activity to a strategic engineering capability embedded across the software development life cycle. As digital, cloud, and AI initiatives scale, expectations are moving beyond defect identification toward resilience,…
  • Blog
    Dec. 29, 2025

    The Marketing and Interactive Experience (M&IX) function is undergoing a strategic shift. Over the past decade, the industry has oscillated between waves of digital transformation, channel fragmentation, and most recently, the explosive rise of generative AI and agentic Artificial Intelligence (AI).   Leading enterprises have started moving decisively beyond edge level experimentation and toward rearchitecting how they design experiences, deploy technology, generate content, and…
  • Blog
    Dec. 12, 2025

    For more than a decade, brands have optimized media strategies around reach, frequency, and channel mix. Traditional media planning approaches, built around linear campaign cycles and long production lead times, are struggling to keep pace with this dynamic…
  • PEAK Matrix®
    Nov. 13, 2025

    Enterprises are elevating quality from a downstream test phase to a strategic engineering discipline woven through the software development life cycle. As digital, cloud, and AI programs scale, expectations shift from defect detection to resilience, velocity,…
  • Viewpoint
    Nov. 10, 2025

    As enterprises accelerate digital transformation and embrace next-generation technologies such as AI, generative AI, and cloud-native platforms, managing quality at scale has become increasingly complex. Traditional tool-centric quality approaches fall short in addressing fragmented processes, inconsistent…
  • PEAK Matrix®
    Oct. 29, 2025

    Enterprises are reimagining quality as a strategic engineering function rather than a downstream testing activity. As a result, demand for specialized Quality Engineering (QE) services is growing rapidly across industries. This analysis shows how the specialists…
  • LinkedIn Live
    July 24, 2025

    Watch on LinkedIn Global Capability Centers (GCCs) in India rapidly evolved from cost-efficient service hubs to strategic centers of innovation, product development, and digital transformation for global enterprises. As this evolution accelerated, talent development became a…
  • Thematic Report
    July 18, 2025

    The Cannes Lions International Festival of Creativity 2025 reflected the key shifts transforming the global creative and marketing landscape. As brands navigate growing complexity, from technology disruption to changing consumer expectations, this year’s festival focused on…
  • LinkedIn Live
    July 14, 2025

    Everest Group Elevate – Dallas 2025 was scheduled for September 10–12, bringing together industry leaders across sales, marketing, product, and account management for a high-impact, hands-on experience focused on building scalable, systematic growth – regardless of…
  • Viewpoint
    June 27, 2025

    As enterprise technology ecosystems grow increasingly complex and fragmented, legacy SIAM models are reaching their limits. The traditional SIAM function – often reactive, siloed, and under-tooled – has struggled to keep pace with the demands of…
  • Provider Compendium
    June 25, 2025

    As enterprises embrace hybrid work and respond to the evolving expectations of multigenerational workforces, rethinking digital workplace strategies has become a strategic priority. Microsoft modern work solutions, such as Microsoft Teams and other Microsoft 365 applications,…
  • Viewpoint
    May 23, 2025

    Despite the global economic downturn, enterprises continue to embrace AI, with generative AI demonstrating strong workplace transformation potential. Segments such as service desks and unified communication and collaboration have significantly advanced, leading to enterprises achieving notable…
  • PEAK Matrix®
    May 14, 2025

    As enterprises embrace hybrid work models and adapt to the evolving needs of a multi-generational workforce, reimagining digital workplace strategies has become essential. With widespread global adoption, Microsoft’s modern work solutions, such as, Microsoft Teams and…
  • April 15, 2025

    Over 150 GBS, sourcing, VMO, and IT leaders from across industries came together at Engage 2025 – London to tackle the big questions shaping global services and tech. See the moments that made it unforgettable.
  • State of the Market
    March 28, 2025

    Amid macroeconomic uncertainties, enterprises are sharpening their focus on cost optimization and productivity. As a result, digital workplace investments are shifting from broad-scale transformations to smaller, high-impact initiatives. The rise of Copilot and agentic AI is…

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