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  • Provider Compendium
    Nov. 21, 2022

    Global macroeconomic conditions indicate the probability of a recession. Despite the resulting cost constraints, enterprise demand for Data and Analytics (D&A) services is on the rise. Enterprises are realizing that data-driven solutions focused on cost optimization…
  • Provider Compendium
    July 14, 2023

    Government regulations regarding privacy, the impending demise of third-party cookies, and the increasing demand for personalized experiences have propelled the widespread adoption of Customer Data Platforms (CDPs). Enterprises, recognizing the inherent value in their organizational data,…
  • Viewpoint
    Dec. 14, 2022

    The marketing industry is experiencing strong headwinds from the demise of third-party cookies to rapidly evolving customer preferences. To remain relevant, enterprises need to embrace first-party data, orchestrate customer-centric marketing strategies, and improve operational efficiencies. This…
  • PEAK Matrix®
    Aug. 24, 2022

    Global macroeconomic conditions indicate the rising probability of a recession. Despite the resulting cost pressures, enterprise demand for D&A services is rising as enterprises realize that data-driven solutions focused on cost optimization and competitive advantage are…
  • State of the Market
    Jan. 28, 2022

    While COVID-19 temporarily impacted the overall services industry, it considerably pushed the needle for digital transformation. The pandemic accelerated enterprises’ focus on cloud, data, analytics, and AI investments to ensure business continuity and drive business outcomes.…
  • Accelerator
    Nov. 23, 2021

    This ready-to-use category strategy template offers editable frameworks for internal assessment and detailed industry and market category overviews to assist category managers, procurement professionals, and CPOs in creating an informed category strategy for Data and Analytics…
  • Thematic Report
    March 07, 2022

    The pandemic has driven rampant growth in digital commerce across industries, compelling brands to have an online presence to remain relevant. This urgency to surpass competition has pushed many brands to re-evaluate their e-commerce strategies. The…
  • Provider Compendium
    Sep. 10, 2021

    The Data and Analytics (D&A) ecosystem has successfully educated the market on the value of evidence-based decision-making versus traditional gut-based and thumb rule-based approaches.The COVID-19 pandemic has further emphasized the need for agile, data-driven decision-making and…
  • PEAK Matrix®
    July 06, 2021

    The ecosystem of D&A players has successfully educated the market on the value of evidence-based decision-making versus traditional gut-based and thumb rule-based approaches. The pandemic has further emphasized the need for agile, data-driven decision-making and positioned…
  • Thematic Report
    March 30, 2021

    Enterprises have long been investing in the MarTech landscape to provide better customer experiences. However, the evolving MarTech landscape has also resulted in multiple challenges such as access to data, complexity, difficulty in integration, and talent…
  • PEAK Matrix®
    Sep. 22, 2020

    Data and Analytics (D&A) capabilities across the value chain – ranging from storage, computation, and insight generation – have made a big leap forward in recent years. Digital native organizations are capitalizing on these technology advancements…
  • Provider Compendium
    Oct. 27, 2020

    The ecosystem of Data and Analytics (D&A) players has showcased the efficacy of evidence-based decision-making over traditional gut-based and thumb rule-based approaches. Consequently, the debate today has shifted to the RoI of D&A investments and scalability…
  • Executive Briefs
    March 24, 2020

    This report is available only to Strategic Outsourcing & Vendor Management members. For information on membership or purchase, please contact us Everest Group publishes executive briefs for senior executives from enterprises. These briefs address hot industry…
  • State of the Market
    Dec. 20, 2019

    Data & Analytics (D&A) capabilities across the value chain, ranging from storage, governance, computation, and insight generation, have made a leap forward in the recent years. The D&A market is entering the third generation in its…
  • PEAK Matrix®
    Aug. 30, 2019

    Data and analytics (D&A) capabilities across the value chain, ranging from storage, computation, and insight generation, have made a leap forward in recent years. Digital native organizations are capitalizing on these technology advancements in a big…
  • Viewpoint
    Dec. 01, 2017

    Marketing, an ever-evolving activity, has come a long way in last 2-3 centuries, especially with the addition of new communication media and changing focus of marketers. In today’s day and age, where digital media occupies maximum…

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