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Showing 131 results
  • Webinar Deck
    Jan. 19, 2023

    Entering 2023, enterprises face continued economic uncertainty and are searching for ways to safeguard against the impacts of a pending recession. Learning from previous economic downturns, enterprises can find significant cost savings and deliver more business…
  • State of the Market
    Dec. 10, 2025

    Agentic AI is transforming marketing, enabling workflows that are swift, smart, streamlined, and scalable. This evolution moves marketing beyond static automation toward dynamic orchestration, where AI agents collaborate with human teams to deliver outcomes faster, with…
  • PEAK Matrix®
    Nov. 04, 2025

    Outsourced sales services are entering a new phase as AI and elevated buyer expectations reshape how pipelines are built and revenue is sustained. Providers are moving from fragmented toolsets to connected systems that integrate forecasting, lead…
  • Thematic Report
    Feb. 28, 2025

    In this report, we examine CMOs’ strategic choices and inherent insights gained from them based on a survey of 584 marketing leaders across industries. As CMOs navigate growing complexity in the business landscape, this report offers…
  • Webinar Deck
    Jan. 21, 2025

    With pressing choices to be made about sourcing, costs, operating models, and AI adoption, enterprises and providers need to stay ahead of seismic shifts in the IT services landscape. With several anticipated avenues of disruption on…
  • State of the Market
    Dec. 16, 2024

    The lending industry is significantly transforming after two years of elevated interest rates across mortgage, commercial, and retail products. Recent rate cuts, coupled with easing inflation, have provided relief to borrowers, paving the way for renewed…
  • NEW
    Provider Compendium
    Jan. 05, 2026

    AI advances, rising buyer expectations, and increasing pressures to demonstrate measurable returns are significantly transforming the outsourced sales landscape. Providers are orchestrating advanced technologies alongside skilled talent, embedding autonomous capabilities across sales workflows while keeping human…
  • PEAK Matrix®
    Dec. 16, 2024

    The sales services landscape is rapidly evolving due to disruptive technologies, elevating customer expectations, and enterprise focus on data-driven decision-making. Customers are increasingly seeking more tailored and customized experiences. In this space, inside sales services such…
  • Provider Compendium
    March 12, 2025

    The lending operations market has faced considerable disruptions in recent years due to high interest rates and other macroeconomic factors, leading to reduced consumer activity. In response, providers are innovating to meet local market demands and…
  • Provider Compendium
    Feb. 14, 2025

    The Sales Services Provider Compendium 2024 provides detailed and fact-based snapshots of 14 sales service providers offering B2B and B2C sales services, respectively. Each profile offers a detailed overview of the provider’s service focus areas, including…
  • PEAK Matrix®
    May 26, 2025

    As businesses navigate a rapidly evolving marketing landscape, providers are becoming key partners in delivering seamless data-driven customer experiences. The rise of omnichannel marketing and increased demand for hyper-personalization are driving enterprises to adopt marketing providers…
  • PEAK Matrix®
    Sep. 30, 2024

    Loyalty programs have transitioned from basic punch cards to complex, data-driven digital platforms that provide personalized rewards tailored to individual consumer behavior. Today’s loyalty platforms leverage sophisticated loyalty clouds and comprehensive loyalty management solutions, offering a…
  • Thematic Report
    Nov. 27, 2025

    The media services landscape has become the essential backbone of modern advertising, evolving from traditional mass communication to a data-driven, hyper-personalized discipline. Advances in AI, programmatic ecosystems, commerce media, and cross-channel measurement have enabled advertisers to…
  • Thematic Report
    May 26, 2025

    Agentic AI is redefining the future of marketing and Customer Experience (CX). Unlike traditional AI, which requires human initiation, agentic AI systems are autonomous, goal-driven agents capable of managing CX and marketing workflows end-to-end – acting,…
  • Thematic Report
    Sep. 19, 2024

    In addition to leveraging our research expertise of over 30 years, the provider snapshots are based on the following sources of information: PEAK Matrix reports Proprietary databases Company filings Contents In this research, we analyze providers…
  • PEAK Matrix®
    Sep. 05, 2024

    The lending services operations market has experienced significant turmoil in recent years due to high interest rates and other macroeconomic factors, leading to reduced consumer activity. Consequently, providers are continuously innovating to meet local requirements and…
  • Tech Launch Perspective
    Nov. 24, 2025

    Adobe continues to evolve its AI-driven creative ecosystem by embedding generative tools across its suite of products. This report evaluates Adobe’s key product announcements at Adobe MAX 2025, including Firefly Foundry for enterprise model training, conversational…
  • Voice of the Partner
    Dec. 15, 2025

    Global technology ecosystems are rapidly transforming as enterprises increasingly rely on channel partners to deliver integrated, outcome-driven solutions. As technology stacks expand and customer expectations rise, technology providers are reshaping their partner engagement models to drive…
  • Tech Launch Perspective
    Sep. 25, 2025

    Zoho’s July 2025 product announcements signal a decisive move toward becoming an AI-first enterprise platform, with a particular focus on agentic AI. This report evaluates how Zoho’s ecosystem, including Zia Agents, Zia Agent Studio, and Zia…
  • Provider Compendium
    July 25, 2024

    As the immersive experience landscape evolves from its initial stages, it transforms both consumer and enterprise digital experiences. Despite its early development stage, enterprises recognize immersive experience services’ value and plan to invest in this space.…

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