Trust and Safety State of the Market 2025

As gen AI and agentic AI integrate into enterprise platforms, the Trust and Safety (T&S) function is transforming. Once focused on downstream moderation, T&S now supports AI safety, ethics, and compliance across the full system life cycle. Enterprises face emerging threats, such as jailbreaks, bias, hallucinations, and autonomous agent risk. These threats require more proactive, context-aware, and governance-linked T&S interventions. The function is converging with Responsible AI(RAI) and increasing the demand for high-context, AI-fluent talent across global delivery hubs.

This report examines how enterprises are adapting to this shift through changes in sourcing models, talent strategies, and oversight mechanisms. It explores the rise of specialized AI support services, from prompt engineering and red teaming to RLHF and jailbreak detection. The report also highlights the emerging agentic AI systems that introduce new risk surfaces requiring continuous monitoring and contextual safety intervention.

It also analyzes the growing convergence between T&S and RAI, the operational transformation required to support AI-integrated safety models, and how enterprise buyers are reassessing their expectations from providers. Through detailed market insights and performance benchmarks, the report helps enterprises and providers navigate the evolving T&S landscape.