Loyalty Platform – Provider Compendium 2025

The Loyalty Platform – Provider Compendium 2025 provides detailed and fact-based snapshots of 12 loyalty platform providers. Each profile offers a structured overview of the provider’s product and capability focus areas, including platform suite and deployment models, adoption by geography/industry/buyer size, recent developments and investments, key IP and accelerators, integrations and partnership ecosystems, and representative client case examples. The analysis reflects how loyalty platforms are evolving amid tighter privacy/identity expectations, pragmatic buyer preferences for quick integration and ease of use, and the growing role of AI across decisioning, personalization, and operations.

The compendium will enable providers to benchmark their capabilities against peers on product depth, ecosystem maturity, and market traction. It will also empower loyalty technology buyers to assess providers based on evidence-backed capabilities and their fit for purpose across industries and regions.