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Showing 432 results
  • Provider Compendium
    Oct. 01, 2024

    The digital commerce landscape is rapidly evolving due to the surge in online shopping, new channels’ growth, and rapid technology advances. Enterprises are increasingly adapting to evolving customer expectations, driving the demand for integrated and seamless…
  • Thematic Report
    Sep. 19, 2024

    In addition to leveraging our research expertise of over 30 years, the provider snapshots are based on the following sources of information: PEAK Matrix reports Proprietary databases Company filings Contents In this research, we analyze providers…
  • Thematic Report
    Sep. 06, 2024

    Recent advancements in AI have transformed the way enterprises deliver Customer Experiences (CX), enhancing every CX function’s capabilities. AI adoption in CX is increasing, varying across functions and industries, as enterprises integrate new AI features into…
  • LinkedIn Live
    Aug. 28, 2024

    The role of the Chief Marketing Officer (CMO) has expanded as MarTech has risen to greater importance for marketing functions . This paradigm shift has seen CMOs taking the reins on decision-making for the acquisition of…
  • PEAK Matrix®
    Aug. 20, 2024

    The digital commerce landscape is evolving rapidly due to the surge in online shopping, growth of new channels, and rapid technology advances. Enterprises’ growing adaption to evolving customer expectations drives the demand for integrated and seamless…
  • Viewpoint
    Aug. 16, 2024

    The Chief Marketing Officer (CMO) role has evolved significantly over the past few decades. Previously perceived as the brand custodian, managing marketing campaigns and public relations, today’s CMO is a vital catalyst for business growth. The…
  • Provider Compendium
    Aug. 06, 2024

    Sustainability enablement technology is revolutionizing business operations by integrating sustainable practices into core strategies. These technologies encompass advanced analytics, IoT sensors, renewable energy systems, and smart grids. By leveraging these tools, companies can significantly reduce their…
  • Viewpoint
    Aug. 06, 2024

    Generative AI’s adoption pace has been extraordinary. The technology’s advanced cognitive capabilities and ability to understand nuanced situations to generate context-aware outputs mark a significant leap in the intelligent systems space. Generative AI’s adoption is also…
  • Video
    July 15, 2024

    This Breakfast Briefing panel discussed the implications of the EU AI Act, the EU regulatory landscape, opportunities of regulation-ready responsible AI, and the challenges and opportunities posed by ESG-related CSRD and CS3D requirements for global services…
  • Thematic Report
    July 10, 2024

    The Cannes Lions International Festival of Creativity 2024, stood as a pivotal event, spotlighting the profound impact of technology on the creative landscape. This year, the festival emphasized on the symbiotic relationship between technological advancements and…
  • Briefings
    June 20, 2024

    During our exclusive Breakfast Briefing on Thursday, June 20, 2024, our analysts shared insights on the adoption of gen AI across industries to decipher where enterprises have been able to straddle the spectrum from "can work"…
  • PEAK Matrix®
    May 22, 2024

    Enterprises are increasingly adopting an experience-first strategy, prioritizing personalized experiences at scale. Modern consumers prefer enterprises that extend this approach beyond customer interactions to include employees, partners, and environmental considerations. Adobe continues to lead in this…
  • PEAK Matrix®
    May 16, 2024

    In today’s business environment, sustainability has evolved from a mere buzzword to a vital imperative for enterprises across diverse industries. This shift is driven by escalating concerns over climate change, resource scarcity, and social disparities, compelling…
  • Tech Launch Perspective
    May 15, 2024

    Generative AI’s landscape is swiftly evolving, marked by frequent announcements that highlight its rapid progress. Traditionally, automation has had limited impact on creativity; however, the emergence of generative AI has shifted this paradigm, unlocking new levels…
  • Market Insights™
    May 07, 2024

  • LinkedIn Live
    April 30, 2024

    In today's hyper-connected world, there's a growing demand for seamless, personalized customer experiences, which is challenging marketers to create, share, and track quality content at scale. The content supply chain (CSC) addresses this need by integrating…
  • Webinar
    April 18, 2024

    Regulation in the AI space is about to change significantly with the introduction of the EU AI Act. How will this new legislation affect enterprises in the EU and beyond? This webinar, hosted by Everest Group…
  • Thematic Report
    April 18, 2024

    Regulation in the AI space is about to change significantly with the introduction of the EU AI Act. How will this new legislation affect enterprises in the EU and beyond? This webinar, hosted by Everest Group…
  • Thematic Report
    March 28, 2024

    The MarTech stack encompasses a combination of software platforms and tools that enable enterprises to strategize, execute, measure, and manage their marketing efforts. In recent years, there has been a notable increase in the number of…
  • State of the Market
    March 27, 2024

    The Customer Experience (CX) landscape is evolving rapidly with significant changes occurring in customer behavior and expectations. Consumers have high expectations and are unlikely to return if they encounter a subpar experience. This makes it extremely…

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