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  • PEAK Matrix®
    April 07, 2025

    As businesses adapt to an increasingly complex data ecosystem, Customer Data Platforms (CDPs) continue to expand beyond simple data aggregation. Stricter data privacy regulations, third-party cookies’ decline, and the growing demand for personalized customer experiences are…
  • Tech Launch Perspective
    April 07, 2025

    Agentic AI is redefining Customer Experience (CX) orchestration by making it adaptive, proactive, and autonomously scalable. It connects systems and humans, enabling organizations to deliver highly personalized, emotionally intelligent, and contextually aware interactions at scale. At…
  • Thematic Report
    April 07, 2025

    LATAM is a strong nearshore option for global service delivery, offering proximity to North America, a skilled bilingual workforce, and cost benefits. Companies seeking operational efficiency and geographic diversification through nearshoring turn to this region. LATAM’s…
  • April 02, 2025

    Risk Watch View the full report
  • State of the Market
    March 25, 2025

    Risk Watch 2025: Preparing for Business and Operational Uncertainties is our flagship Locations State of the Market report. It interprets developments and trends related to global service locations to help businesses design a location portfolio strategy.…
  • Location Spotlight
    March 24, 2025

    Everest Group’s Location Spotlight reports provide a crisp, insightful assessment of established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the…
  • Location Spotlight
    March 21, 2025

    Everest Group’s Location Spotlight reports provide a crisp, insightful assessment of established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the…
  • Location Spotlight
    March 17, 2025

    Everest Group’s Location Spotlight reports provide a crisp, insightful assessment of established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the…
  • March 07, 2025

    Sourcing Characteristics
  • LinkedIn Live
    March 06, 2025

    Watch on LinkedIn The media services landscape is undergoing a rapid transformation fueled by evolving audience preferences, technological advancements, and competitive dynamics. At the heart of this change, Artificial Intelligence (AI) is emerging as a game-changer,…
  • March 03, 2025

    Talent
  • March 03, 2025

    Europe
  • March 03, 2025

    Talent
  • Thematic Report
    Feb. 28, 2025

    In this report, we examine CMOs’ strategic choices and inherent insights gained from them based on a survey of 584 marketing leaders across industries. As CMOs navigate growing complexity in the business landscape, this report offers…
  • Webinar Deck
    Feb. 18, 2025

    Technological advancements, evolving consumer behaviors, and regulatory changes are set to significantly influence the next phase of marketing. Watch our in-depth webinar on the evolving marketing landscape with Everest Group experts Nisha Krishan, Vice President, Ravi…
  • Location Spotlight
    Feb. 14, 2025

    Everest Group’s Location Spotlight reports provide a crisp, insightful assessment of established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the…
  • Thematic Report
    Jan. 28, 2025

    Retail media leverages retailers’ digital platforms, such as websites and mobile apps, to deliver targeted advertising using first-party data. This approach, driven by the growth of e-commerce and data-driven marketing, merges commerce and advertising, creating value…
  • Blog
    Jan. 16, 2025

    In an era marked by rapid technological advancement and increasing competition from both traditional and tech-first giants, Omnicom’s US$13 billion acquisition of Interpublic Group (IPG) emerges as a pivotal move to maintain relevance in an artificial…
  • Provider Compendium
    Jan. 13, 2025

    The digital commerce platform landscape is rapidly evolving due to the rise in online shopping, new digital channels, and technology advances. Composable commerce, marketplace growth, and increasing B2B digital transactions are reshaping the industry, presenting new…
  • Thematic Report
    Dec. 24, 2024

    Everest Group’s Service Provider Compass™ reports offer multiparameter insights into providers’ presence, scale, and prominence for leading service providers in specific delivery locations. This report series integrates primary and secondary research data, focusing on the scale…

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