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  • Thematic Report
    July 18, 2025

    The Cannes Lions International Festival of Creativity 2025 reflected the key shifts transforming the global creative and marketing landscape. As brands navigate growing complexity, from technology disruption to changing consumer expectations, this year’s festival focused on…
  • Thematic Report
    July 15, 2025

    Europe’s digital and regulatory environment is reshaping how cloud services are consumed and governed. With growing geopolitical tensions, increasing data protection mandates, and rising concerns around foreign surveillance laws, the sovereign cloud has become central to…
  • Provider Compendium
    June 27, 2025

    Businesses navigating an increasingly complex data ecosystem are rapidly transforming the Customer Data Platform (CDP) landscape. With the acceleration of first-party data strategies, prompted by evolving privacy regulations and the reduced reliance on third-party cookies, organizations…
  • Provider Compendium
    June 27, 2025

    The fragmented state of the Content Supply Chain (CSC) significantly hinders efficient content creation and collaboration across diverse MarTech platforms. This fragmentation leads to redundancies, inconsistent messaging, and increased time spent coordinating between disconnected tools and…
  • June 16, 2025

    Imagine asking a complex question and getting the perfect answer instantly, and without clicking a single link. That’s not a glimpse into the future; it’s happening now. For decades, traditional Search Engine Optimization (SEO) was about…
  • State of the Market
    June 13, 2025

    Sustainability has evolved from a corporate aspiration into a business-critical mandate, and technology-enabled services are emerging as vital tools in accelerating enterprise sustainability efforts. This report presents a structured, in-depth view of the sustainability enablement technology…
  • Viewpoint
    June 11, 2025

    As marketing becomes more digital, dynamic, and data-intensive, enterprises face growing pressure to deliver personalized, real-time experiences that drive measurable results. Traditional systems of record and engagement merely store data or manage interactions, but they do…
  • Briefings
    June 03, 2025

    As macroeconomic uncertainty continues to shape global demand, green shoots are emerging in the technology and services landscape. Join Everest Group’s UK&I and Europe experts for an exclusive breakfast briefing in London to explore how organisations…
  • Thematic Report
    May 26, 2025

    Agentic AI is redefining the future of marketing and Customer Experience (CX). Unlike traditional AI, which requires human initiation, agentic AI systems are autonomous, goal-driven agents capable of managing CX and marketing workflows end-to-end – acting,…
  • PEAK Matrix®
    May 26, 2025

    As businesses navigate a rapidly evolving marketing landscape, providers are becoming key partners in delivering seamless data-driven customer experiences. The rise of omnichannel marketing and increased demand for hyper-personalization are driving enterprises to adopt marketing providers…
  • May 20, 2025

    Elevate – Dallas 2025 will gather 300+ growth-responsible leaders – CROs, CMOs, Heads of Product, CX, Alliances, and Strategy – to tackle one challenge: How do you keep revenue scaling as markets, buyers, and tech keep…
  • May 12, 2025

    This blog kicks off a three-part series on one of the most dynamic segments in the sustainability tech market: carbon accounting platforms. If you’re looking to understand where the space is heading – from strategic use…
  • LinkedIn Live
    May 07, 2025

    In the age of intelligent automation, customer experience (CX) leaders explored the next frontier: agentic AI. With greater autonomy and decision-making capabilities, agentic AI is reshaping how enterprises deliver responsiveness, personalization, and efficiency across the customer…
  • Thematic Report
    April 10, 2025

    As digital technologies increasingly contribute to carbon emissions, enterprises are under increasing pressure to make their IT operations more sustainable. Regulatory mandates, evolving ESG commitments, and stakeholder expectations are pushing organizations to treat IT not just…
  • PEAK Matrix®
    April 07, 2025

    As businesses adapt to an increasingly complex data ecosystem, Customer Data Platforms (CDPs) continue to expand beyond simple data aggregation. Stricter data privacy regulations, third-party cookies’ decline, and the growing demand for personalized customer experiences are…
  • Tech Launch Perspective
    April 07, 2025

    Agentic AI is redefining Customer Experience (CX) orchestration by making it adaptive, proactive, and autonomously scalable. It connects systems and humans, enabling organizations to deliver highly personalized, emotionally intelligent, and contextually aware interactions at scale. At…
  • Viewpoint
    April 03, 2025

    AI has long been rooted in research labs and academia, with early, tentative applications in the business world. Over the past decade, however, businesses have steadily integrated AI into core strategies and functions, marking its shift…
  • Viewpoint
    March 25, 2025

    Hyperscalers, such as Google, Amazon, and Microsoft, accelerated partnerships with nuclear energy providers for energy procurement in H2 2024. This shift raises a key question: Why are hyperscalers turning to nuclear energy? Rising energy demands, limitations…
  • Thematic Report
    Feb. 28, 2025

    In this report, we examine CMOs’ strategic choices and inherent insights gained from them based on a survey of 584 marketing leaders across industries. As CMOs navigate growing complexity in the business landscape, this report offers…
  • Viewpoint
    Feb. 28, 2025

    Sustainability is no longer a corporate compliance mandate; it is a competitive advantage that improves operational performance. Several enterprises on their sustainability journey struggle to make their IT infrastructure, particularly data centers, more sustainable. Data centers…

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