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  • July 18, 2025

    Strategic Focus View the full report
  • July 18, 2025

    Growth
  • State of the Market
    June 30, 2025

    The global services market registered modest growth in 2024, with revenue increasing by 2-4% to approximately US$290 billion. This growth marked a continued deceleration from the strong post-COVID-19 rebound, driving an approximately 12% surge in global…
  • Provider Compendium
    June 27, 2025

    Businesses navigating an increasingly complex data ecosystem are rapidly transforming the Customer Data Platform (CDP) landscape. With the acceleration of first-party data strategies, prompted by evolving privacy regulations and the reduced reliance on third-party cookies, organizations…
  • Provider Compendium
    June 27, 2025

    The fragmented state of the Content Supply Chain (CSC) significantly hinders efficient content creation and collaboration across diverse MarTech platforms. This fragmentation leads to redundancies, inconsistent messaging, and increased time spent coordinating between disconnected tools and…
  • Location Spotlight
    June 25, 2025

    Everest Group’s Location Spotlight reports provide a crisp, insightful assessment of established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the…
  • June 24, 2025

    Unprecedented consolidation has occurred in the marketing and advertising industry in recent years. To establish one-stop-shop models that provide fully integrated end-to-end marketing services, major holding companies and consultancies have acquired specialized firms and merged agencies. The…
  • Location Spotlight
    June 24, 2025

    Everest Group’s Location Spotlight reports provide a crisp, insightful assessment of established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the…
  • Viewpoint
    June 11, 2025

    As marketing becomes more digital, dynamic, and data-intensive, enterprises face growing pressure to deliver personalized, real-time experiences that drive measurable results. Traditional systems of record and engagement merely store data or manage interactions, but they do…
  • June 10, 2025

    Portugal has long stood out as a talent -rich and cost-effective destination for Global Business Services (GBS), Information Technology (IT), Business Process Outsourcing (BPO), and Customer Experience (CX) delivery. However, the country’s evolving labor landscape, shaped…
  • June 04, 2025

    Customer Data Platforms (CDPs) are no longer just marketing tools – they’re evolving into critical intelligence hubs for enterprise-wide decision-making. In this short video, Nisha Krishan, Vice President at Everest Group, outlines five major shifts redefining…
  • Location Spotlight
    May 28, 2025

    Everest Group’s Location Spotlight reports provide a crisp, insightful assessment of established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the…
  • Thematic Report
    May 26, 2025

    Agentic AI is redefining the future of marketing and Customer Experience (CX). Unlike traditional AI, which requires human initiation, agentic AI systems are autonomous, goal-driven agents capable of managing CX and marketing workflows end-to-end – acting,…
  • PEAK Matrix®
    May 26, 2025

    As businesses navigate a rapidly evolving marketing landscape, providers are becoming key partners in delivering seamless data-driven customer experiences. The rise of omnichannel marketing and increased demand for hyper-personalization are driving enterprises to adopt marketing providers…
  • LinkedIn Live
    May 07, 2025

    In the age of intelligent automation, customer experience (CX) leaders explored the next frontier: agentic AI. With greater autonomy and decision-making capabilities, agentic AI is reshaping how enterprises deliver responsiveness, personalization, and efficiency across the customer…
  • May 06, 2025

    LATAM View the full report
  • May 06, 2025

    LATAM View the full report
  • Viewpoint
    April 29, 2025

    On April 22, 2025, tensions between India and Pakistan escalated sharply after a terrorist attack in Pahalgam, Jammu and Kashmir, that killed 26 civilians. India accused Pakistan of supporting terrorism over the years, while Pakistan denied…
  • Event
    April 22, 2025

    In the current outsourcing climate, offshoring has seen a significant uptick and sourcing and vendor management leaders are speedily changing their strategies for global location selection. Designing an optimal locations mix is critical today to balance…
  • Webinar Deck
    April 22, 2025

    In the current outsourcing climate, offshoring has seen a significant uptick and sourcing and vendor management leaders are speedily changing their strategies for global location selection. Designing an optimal locations mix is critical today to balance…

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