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Showing 46 results
  • Aug. 13, 2025

    The sports marketing landscape is undergoing a rapid transformation as fans today expect more than access to games, they seek experiences that are personalized, immersive, and culturally relevant.From Artificial Intelligence Technology Solutions – Everest Group (AI)-powered content…
  • State of the Market
    July 31, 2025

    As consumer behaviors shift and economic uncertainty intensifies, enterprises are rethinking loyalty as a strategic lever for sustained customer engagement. This report provides a comprehensive overview of the global loyalty platform landscape, examining how platform providers…
  • Provider Compendium
    June 27, 2025

    The fragmented state of the Content Supply Chain (CSC) significantly hinders efficient content creation and collaboration across diverse MarTech platforms. This fragmentation leads to redundancies, inconsistent messaging, and increased time spent coordinating between disconnected tools and…
  • May 12, 2025

    Introduction: The evolving landscapeArtificial Intelligence (AI) is revolutionizing industries, and Private Equity (PE) firms are rapidly adapting to harness its benefits. With record-breaking fundraising and considerable dry powder providing a strong capital base, PE firms are…
  • Thematic Report
    Feb. 28, 2025

    In this report, we examine CMOs’ strategic choices and inherent insights gained from them based on a survey of 584 marketing leaders across industries. As CMOs navigate growing complexity in the business landscape, this report offers…
  • Webinar Deck
    Feb. 18, 2025

    Technological advancements, evolving consumer behaviors, and regulatory changes are set to significantly influence the next phase of marketing. Watch our in-depth webinar on the evolving marketing landscape with Everest Group experts Nisha Krishan, Vice President, Ravi…
  • Provider Compendium
    Dec. 30, 2024

    In today’s competitive landscape, enterprises must foster customer loyalty for sustainable growth and long-lasting relationships. Personalized experiences and innovative loyalty programs emerge as a novel strategy to enhance customer satisfaction and drive engagement. Enterprises increasingly seek…
  • Viewpoint
    Nov. 11, 2024

    With rising threats in the digital landscape and heightened user awareness, leading digital platforms have started publishing transparency reports to provide insights into the enforcement of their platform policies and actions taken to ensure user safety.…
  • PEAK Matrix®
    Sep. 30, 2024

    Loyalty programs have transitioned from basic punch cards to complex, data-driven digital platforms that provide personalized rewards tailored to individual consumer behavior. Today’s loyalty platforms leverage sophisticated loyalty clouds and comprehensive loyalty management solutions, offering a…
  • PEAK Matrix®
    Sep. 30, 2024

    Building customer retention and loyalty is essential for businesses seeking to cultivate long-term customer relationships and stay relevant in a competitive market. With abundant consumer choices and minimal switching costs, nurturing customer loyalty is vital for…
  • Market Insights™
    July 23, 2024

  • Market Insights™
    July 12, 2024

  • Market Insights™
    July 12, 2024

  • Thematic Report
    May 31, 2024

    Gen AI has revolutionized the marketing landscape, reshaping content creation and customer interactions. It holds immense potential to improve content generation, enhance customer engagement, increase conversion rates, and optimize marketing budget allocation. Enterprises can stay competitive…
  • Viewpoint
    May 17, 2024

    In today’s ever-evolving marketplace, attaining consumer loyalty has become vital for marketers. Loyalty programs have evolved into sophisticated platforms, offering personalized rewards, but their effectiveness varies with industry dynamics and consumer preferences, necessitating tailored strategies. To…
  • Provider Compendium
    May 02, 2024

    The global spend on AI is growing as enterprises across various sectors increasingly leverage its transformative potential. With the emergence of generative AI / large language models, enterprises worldwide are adopting AI at an accelerating pace…
  • PEAK Matrix®
    Feb. 28, 2024

    The global spend on AI is soaring as enterprises across diverse sectors increasingly tap into its transformative potential. With the emergence of generative AI / Large Language Models (LLMs), enterprises worldwide are swiftly adopting AI to…
  • Blog
    Jan. 22, 2024

    By leveraging generative Artificial Intelligence (gen AI), brands can elevate influencer marketing to the next level by creating compelling content that connects more deeply with consumers. In this blog, discover how AI influencers are changing the…
  • Viewpoint
    Dec. 11, 2023

    AI has taken the digital world by storm, and the latest iteration of this technology, generative AI, is causing a stir in the marketing ecosystem. Marketers worldwide are actively seeking the best path to incorporate it…
  • State of the Market
    Oct. 19, 2023

    In today's ever-evolving business landscape, the Chief Marketing Officer (CMO) faces a plethora of internal and external challenges such as complex macroeconomic conditions, shifting customer preferences, expanding digital and technology landscape, organizational dynamics, and marketing's evolving…

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