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  • Market Insights™
    April 20, 2026

  • Blog
    April 07, 2026

    Adobe is moving beyond experience management toward real-time orchestration. Over the past few years, Adobe has methodically built the foundations of modern customer experience, such as unifying data, scaling content, and enabling cross-channel orchestration.   Last year’s Adobe Summit reinforced this trajectory,…
  • Location Spotlight
    March 18, 2026

    Everest Group’s Location Spotlight reports assess established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners and location strategy professionals stay ahead of the competition in understanding key market…
  • Discovery
    March 02, 2026

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world's leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • Discovery
    Feb. 27, 2026

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world's leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • LinkedIn Live
    Feb. 24, 2026

    Payer operations were reaching a structural inflection point. As cost pressure, regulatory scrutiny, and AI-enabled operating models reshaped the landscape, payer leaders had to rethink how sourcing and operating design delivered measurable business outcomes. In this…
  • PEAK Matrix®
    Feb. 19, 2026

    Healthcare payers are navigating volatile medical costs, limited premium growth, and fragmented legacy systems. At the same time, regulatory and quality requirements are intensifying, with the Centers for Medicare and Medicaid Services (CMS) advancing interoperability and…
  • Blog
    Feb. 11, 2026

    The forces shaping the media services landscape’s next phase aren’t incremental improvements. They’re structural. Artificial Intelligence (AI)-driven automation and consolidation across agencies and platforms, growing scrutiny on Return on Investment (RoI), and the convergence of media, commerce, and experience. Together, these shifts are changing not…
  • Location Spotlight
    Feb. 06, 2026

    Everest Group’s Location Spotlight reports assess established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the competition in understanding key market…
  • Blog
    Feb. 05, 2026

    ​​​Amid growing industry buzz, agentic Artificial Intelligence (AI) is beginning to move beyond whiteboard concepts into early pilots across sales, marketing, and revenue team​​​s.​  As early proof-of-concept initiatives gain traction, enterprises are increasingly viewing agentic AI not merely as a…
  • Discovery
    Jan. 27, 2026

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world's leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • Blog
    Jan. 14, 2026

    On January 6, 2026, PMG announced the acquisition of Digital Voices, an influencer marketing agency with teams across London, New York, and Costa Rica. The deal adds approximately 70 employees to PMG.  Digital Voices brings established creator program…
  • Discovery
    Jan. 12, 2026

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world's leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • Location Spotlight
    Jan. 05, 2026

    Everest Group’s Location Spotlight reports assess established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the competition in understanding key market…
  • Blog
    Dec. 29, 2025

    The Marketing and Interactive Experience (M&IX) function is undergoing a strategic shift. Over the past decade, the industry has oscillated between waves of digital transformation, channel fragmentation, and most recently, the explosive rise of generative AI and agentic Artificial Intelligence (AI).   Leading enterprises have started moving decisively beyond edge level experimentation and toward rearchitecting how they design experiences, deploy technology, generate content, and…
  • Blog
    Dec. 12, 2025

    For more than a decade, brands have optimized media strategies around reach, frequency, and channel mix. Traditional media planning approaches, built around linear campaign cycles and long production lead times, are struggling to keep pace with this dynamic…
  • State of the Market
    Dec. 10, 2025

    Agentic AI is transforming marketing, enabling workflows that are swift, smart, streamlined, and scalable. This evolution moves marketing beyond static automation toward dynamic orchestration, where AI agents collaborate with human teams to deliver outcomes faster, with…
  • Thematic Report
    Nov. 27, 2025

    The media services landscape has become the essential backbone of modern advertising, evolving from traditional mass communication to a data-driven, hyper-personalized discipline. Advances in AI, programmatic ecosystems, commerce media, and cross-channel measurement have enabled advertisers to…
  • Discovery
    Nov. 26, 2025

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world's leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • Discovery
    Nov. 26, 2025

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world's leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…

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