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  • Thematic Report
    May 10, 2022

    The advertising industry had been growing for over a decade after the global economic crisis of 2009, but the pandemic and the subsequent decline of global GDP dealt a severe blow to it. Companies slashed advertising…
  • PEAK Matrix®
    April 07, 2022

    Trust and safety services continue to remain a priority for enterprises across industries. Though initially, the scope of content moderation was limited to social media, today, any enterprise with an online presence will find use cases…
  • Provider Compendium
    March 17, 2022

    Everest Group’s Marketing Service Provider Compendium 2022 provides accurate, comprehensive, and fact-based snapshots of 19 marketing service providers. It offers a detailed profile of each service provider, with a comprehensive picture of its scale of operations,…
  • PEAK Matrix®
    Dec. 22, 2021

    The COVID-19 pandemic has transformed marketing in more ways than one. Traditional ways of marketing are now being fast replaced by digital, data-driven models. CMOs continue to explore low-cost service delivery models and potential process efficiencies…
  • Viewpoint
    Dec. 10, 2021

    Trust and safety applications in the booming gaming industry have been increasing rapidly over recent years, resulting in substantial technology and workforce investments from both enterprises and service providers. However, the increasing demand poses a new…

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