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  • Provider Compendium
    Dec. 31, 2025

    The Adobe services market is evolving rapidly, driven by the increasing adoption of generative AI and growing demand for scalable, efficient content operations. Enterprises are prioritizing the integration of AI into creative workflows, the convergence of…
  • Blog
    Dec. 29, 2025

    The Marketing and Interactive Experience (M&IX) function is undergoing a strategic shift. Over the past decade, the industry has oscillated between waves of digital transformation, channel fragmentation, and most recently, the explosive rise of generative AI and agentic Artificial Intelligence (AI).   Leading enterprises have started moving decisively beyond edge level experimentation and toward rearchitecting how they design experiences, deploy technology, generate content, and…
  • Blog
    Dec. 23, 2025

    Salesforce has signed a definitive agreement to acquire Qualified, positioning the move as an acceleration of agentic capabilities within its Agentforce portfolio. The announcement reinforces Salesforce’s push toward agentic-led go-to-market execution, extending autonomous engagement from service and sales support into early-stage pipeline qualification and acceleration…
  • Provider Compendium
    Dec. 15, 2025

    Enterprises are facing unprecedented pressure to produce accurate, consistent, and audit-ready emissions data as the climate reporting landscape becomes more complex and stakeholder expectations rise. Carbon accounting platforms have quickly become core digital infrastructure, helping organizations…
  • Viewpoint
    Dec. 12, 2025

    Sustainability has shifted from a disclosure exercise to a test of operational credibility, yet most organizations remain stuck in a report and review loop. Data sits in ESG platforms and spreadsheets, while decisions and interventions rely…
  • State of the Market
    Dec. 10, 2025

    Agentic AI is transforming marketing, enabling workflows that are swift, smart, streamlined, and scalable. This evolution moves marketing beyond static automation toward dynamic orchestration, where AI agents collaborate with human teams to deliver outcomes faster, with…
  • Market Insights™
    Dec. 10, 2025

  • Market Insights™
    Dec. 10, 2025

  • Market Insights™
    Dec. 10, 2025

  • Webinar
    Dec. 09, 2025

    Artificial Intelligence (AI) is set to become the foundation of loyalty programs, powering hyper-personalization, real-time engagement, and predictive insights, creating new opportunities to strengthen brand-consumer relationships. Watch this webinar to hear our experts explore the future…
  • Thematic Report
    Nov. 27, 2025

    The media services landscape has become the essential backbone of modern advertising, evolving from traditional mass communication to a data-driven, hyper-personalized discipline. Advances in AI, programmatic ecosystems, commerce media, and cross-channel measurement have enabled advertisers to…
  • Tech Launch Perspective
    Nov. 24, 2025

    Adobe continues to evolve its AI-driven creative ecosystem by embedding generative tools across its suite of products. This report evaluates Adobe’s key product announcements at Adobe MAX 2025, including Firefly Foundry for enterprise model training, conversational…
  • Blog
    Nov. 21, 2025

    Adobe’s US$1.9 billion acquisition of Semrush isn’t just another MarTech merger; it’s a structural rewiring of how visibility, experience, and revenue will be created in the generative AI (gen AI) and Generative Engine Optimization (GEO) economy.   With this move, Adobe is positioning itself to dominate the…
  • LinkedIn Live
    Nov. 19, 2025

    In an evolving landscape where analyst relations (AR) shape market perception and business success, leaders continued to look for proven tactics embraced by experienced AR professionals. Everest Group’s Katrina Menzigian, along with industry experts from other…
  • Viewpoint
    Nov. 06, 2025

    The digital advertising landscape is at a turning point. Long-standing silos between AdTech and MarTech are eroding, giving way to a new, integrated ecosystem rooted in first-party data and real-time responsiveness. Three converging forces are driving…
  • Blog
    Nov. 05, 2025

    In today’s advertising ecosystem, the orchestration of strategy, execution, measurement, and optimization remains both fragmented and resource intensive. The drift across disparate systems, not least planning platforms, ad servers, Digital Signal Processors (DSPs)/Supply Side Platforms (SSPs),…
  • Blog
    Nov. 05, 2025

    In 2006, I visited my first captive center in Bengaluru. At the time, the model was still in its formative years – many multinational organizations were only beginning to explore the potential of setting up their own in-house centers…
  • Market Insights™
    Nov. 04, 2025

  • Market Insights™
    Nov. 04, 2025

  • Thematic Report
    Nov. 03, 2025

    Enterprises are increasingly turning to Order Management System (OMS) platforms to manage rising omnichannel commerce complexities. This report explores how modern OMS solutions have evolved from transactional tools into strategic orchestration engines, enabling enterprises to handle…

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