Marketing & Analyst Relations

Enabling AR and marketing professionals to drive competitive differentiation

Data-led support for analyst relations and marketing professionals

We believe Analyst Relations is a powerful enabler of success in the market. Everest Group strives to fuel your ability to create impact for your internal stakeholders. We do this through an unrivaled partnership, supporting you through both strategic and operational aspects of your engagement with us, including:

  • Building dialogue between Everest Group analysts and your practitioners
  • Managing and completing Everest Group RFIs
  • Optimizing access to membership deliverables, including inquiries and workshops
  • Managing and monitoring all aspects of your membership with Everest Group
  • Providing updates on the latest research, PEAK Matrix® Assessments, events, etc.
  • Everest Group’s Quarterly AR Newsletter
  • Offering access to a dedicated Customer Success Management team member

We understand that Analyst Relations is an integral part of your broader marketing and communications effortshelping shape how your brand is positioned, perceived, and differentiated. Our approach supports you in strengthening your organization’s narrative, building thought leadership, and amplifying market credibility through analyst engagement. The insights, data, and tools we provide are designed to align with your marketing objectives. 

Our analyst relations engagement program 

We created our industry-unique AR Engagement Program because we understand AR professionals address the diverse requirements of a wide range of corporate stakeholders, so our AR program provides the tools, resources, and information you need.

Unlike a subscription or a commercial offering, this is an investment in our relationship. This is how we support you on the journey.

Our aim is to ensure we work effectively with you and your teams. Please feel free to contact Katrina Menzigian, VP, Analyst Relations Engagement, directly to understand more about how we can empower your AR teams.

The program complements your marketing and communications strategy, helping ensure Everest Group’s insights and research can be effectively leveraged in your storytelling, campaigns, and go-to-market activities. 

PEAK Matrix® resources

PEAK Matrix® overview

PEAK Matrix® reports assess service provider capabilities, including their strategies and investments that distinguish leaders.

Explore More
RFI and assessment details

We provide a fact-based understanding of provider capabilities and offerings, and translate that into market impact insights.

Explore More

The Everest Group AR portal

We know that on a daily basis you juggle many touchpoints with Everest Group, from managing inquiries, to tracking memberships, to detailed RFI processes, to monitoring the results of PEAK Matrix Assessments. The Everest Group AR Portal is a proprietary tool that consolidates all those interactions in one place and enables you to have the real-time information you need when you need it. Available exclusively to membership clients, the Everest Group AR Portal is a game changer.

Everest Group's Analyst Relations (AR) Portal

Our AR Portal looks at the world from the view of AR professionals.

Client stories

Explore how we’ve enabled our clients to develop effective strategies

Signup for our AR newsletter

Why clients choose Everest Group

“[Everest Group’s] ability to synthesize input from a variety of sources – or even people with different backgrounds and motivations – is really quite extraordinary.”

Leading global mining company CIO

The FAO strategy session was the best deliverable we have received from any analyst firm this year.

Global IT and BPS Services Company AR Director

Is it too forward to tell you that after only a quick skim of this information, I want to cry tears of joy? Others told us they couldn’t get the information and to go away – this is incredibly valuable information to use with our executives.

Technology company​ VP of Market Intelligence and Insights

How Everest Group helps you achieve your AR goals

Conference

Elevate – Dallas 2025

September 10, 2025
Conference

AR Social Hour with ARInsights

August 29, 2025 | 1 hour 30 minutes
LinkedIn Live
See Us At