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Viewpoint Nov. 06, 2025
From Signals to Stewardship: a Cloud Playbook for AdTech Transformation
The digital advertising landscape is at a turning point. Long-standing silos between AdTech and MarTech are eroding, giving way to a new, integrated ecosystem rooted in first-party data and real-time responsiveness. Three converging forces are driving… -
Thematic Report July 15, 2025
Sovereign AI Starts with Sovereign Cloud: a European Perspective
Europe’s digital and regulatory environment is reshaping how cloud services are consumed and governed. With growing geopolitical tensions, increasing data protection mandates, and rising concerns around foreign surveillance laws, the sovereign cloud has become central to… -
Viewpoint March 25, 2025
From Gigawatts to Green: How Hyperscalers are Powering the Race to Decarbonization with Nuclear Energy
Hyperscalers, such as Google, Amazon, and Microsoft, accelerated partnerships with nuclear energy providers for energy procurement in H2 2024. This shift raises a key question: Why are hyperscalers turning to nuclear energy? Rising energy demands, limitations… -
Europe and the UK (among other major markets) are increasingly looking at the sovereignty and environmental sustainability of their cloud transformations. Sovereign cloud initiatives have been accelerated by cybersecurity concerns from the Russian invasion of Ukraine…
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Among all emerging technologies, containers have garnered the highest enterprise mindshare, as they redefine how applications are developed, deployed, run, and managed. Irrespective of whether containers are deployed on the cloud or on-premise, containers can fundamentally…
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State of the Market July 23, 2021
Aware Automation Immunity is the Key to Combat the COVID-19 Crisis
COVID-19 has had a profound impact on IT services globally, including reduced enterprise demand, supply chain disruptions, challenges in business and service continuity, and new cybersecurity risks and threats. However, automation has helped minimize business disruptions… -
Viewpoint June 15, 2021
Digital Connectivity: The Backbone of a Future-Ready Enterprise
In the past, enterprises have treated networks as a critical, but not necessarily a value creating component of their IT infrastructure, due to the lack of direct correlation to business benefits. However, as enterprises accelerated their… -
Yesterday’s announcement of Microsoft’s acquisition of Nuance Communications signifies the big tech company’s serious intentions in the US healthcare market.We’ve been writing about industry cloud and verticalization plays of big technology companies (nicknamed BigTech) for a…
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Blog Dec. 04, 2020
Separating Facts from Fiction: Debunking the Myths Around Containers | Blog
Containers have emerged as the platform of choice for developers, with more and more enterprises adopting them for the benefits they offer, including scalability to handle increased workloads, platform-independent applications, speed and efficiency, and elimination of… -
Provider Compendium Nov. 13, 2020
Aware (Intelligent) IT Infrastructure Services Automation – Service Provider Compendium 2021
COVID-19 has had a significant impact on enterprises, service providers, and their employees. Enterprises have struggled to maintain operational vitality and are seeking efficiency, optimization, and avenues for business growth. Automation has become a key optimization… -
The enterprise data market is going through a pretty significant category revision, with native technology vendors – like Cloudera, Databricks, and Snowflake – evolving, cloud hyperscalers increasingly driving enterprises’ digital transformation mandates, and incumbent vendors trying…
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PEAK Matrix® Oct. 20, 2020
Aware (Intelligent) IT Infrastructure Services Automation PEAK Matrix® Assessment 2021
COVID-19 has had a profound impact on enterprises, service providers, and their employees. Enterprises have struggled to maintain operational vitality and are seeking efficiency, optimization, and avenues for business growth. Automation has become a key optimization… -
Thematic Report Jan. 31, 2019
Upcoming Contract Renewals - Cloud & Infrastructure Services 2019
Every year a large portion of the sourced services market comes back to the planning/negotiating table, as contracts keep expiring. Most of these deals had originally been procured via a competitive process involving Request for Proposals… -
State of the Market July 24, 2018
AI Stands to Make IT Infrastructure Services “Invisible”
About 72% of the enterprises cite IT infrastructure services as a key hurdle in becoming a digital first enterprise. Most enterprises believe their infrastructure services are not moving fast enough to support and drive the future… -
PEAK Matrix® July 22, 2016
Life Sciences IT Infrastructure Services – Service Provider Landscape with PEAK Matrix™ Assessment 2016
The Healthcare and Life Sciences (HLS) landscape has been subject to significant turbulence on account of a gamut of factors including escalating costs, widespread regulatory amendments, changing business models, and evolution of the patient-centric paradigm (with… -
State of the Market Jan. 14, 2016
IT Outsourcing (ITO) in the Healthcare Provider Industry – Annual Report 2015: Building a Coherent Value Proposition
Introduction The healthcare landscape has been subject to significant turbulence on account of a gamut of factors including escalating costs, widespread regulatory amendments, changing business models, and evolution of the patient-centric paradigm (with mobile computing, social… -
PEAK Matrix® Dec. 04, 2015
IT Outsourcing in the Healthcare Provider Industry – Service Provider Landscape with PEAK Matrix™ Assessment 2015
Introduction The healthcare industry is witnessing unprecedented churn and transformation, leading to a surge in adoption of IT and business process outsourcing. Driven by regulatory reforms, tenets of consumerization, market consolidation, and emergence of next-generation digital…
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