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  • NEW
    Blog
    July 27, 2026

    As India becomes more deeply embedded in global delivery portfolios, the boardroom discussions are shifting beyond its attractiveness as a scaled delivery location to the governance implications of relying heavily on a single market. Critical technology programs, business process services, cybersecurity operations, analytics, product…
  • Thematic Report
    July 15, 2026

    Cannes Lions 2026 underscored a defining shift in enterprise marketing: while AI is transforming how content is created and campaigns are executed, human creativity and ingenuity remain essential to unlocking its full potential. The festival highlighted…
  • Thematic Report
    June 19, 2026

    The Middle East and North Africa (MENA) region is steadily emerging as an important node in the global services delivery landscape, supported by untapped talent potential, strong regional demand, and lower competitive intensity than established delivery…
  • Viewpoint
    June 18, 2026

    Regulatory scrutiny surrounding offshore call-center operations serving US consumers is moving beyond periodic legislative debate to a more immediate policy issue. While the Keep Call Centers in America Act of 2025 has seen limited legislative progress,…
  • Market Insights™
    June 16, 2026

  • Blog
    June 16, 2026

    Every year, Cannes Lions offers a glimpse into where marketing, media, and advertising are headed. Last year, the dominant theme was clear: AI had arrived, driving conversations around generative tools, automation, personalization, and disruption to creative…
  • State of the Market
    June 15, 2026

    This report, titled Risk Watch 2026: Navigating a World of Wars, Walls, and Watch-items, is the latest edition of Everest Group’s flagship Locations State of the Market report for global services leaders. The report examines how…
  • Location Spotlight
    June 10, 2026

    Everest Group’s Location Spotlight reports assess established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the competition in understanding key market…
  • Blog
    June 09, 2026

    Publicis acquired LiveRamp for US$2.2 billion in a move that is more than just another consolidation in advertising. It reflects a broader industry shift in which competitive differentiation is increasingly tied to data infrastructure ownership, identity capabilities, and enterprise Artificial Intelligence (AI) enablement.  For years, the industry has discussed converging data,…
  • Market Insights™
    June 08, 2026

  • Tech Provider Spotlight
    June 02, 2026

    The digital advertising ecosystem is significantly transforming as traditional demand-side platforms evolve into omnichannel advertising platforms. What began as automated tools to buy display advertising has expanded into sophisticated platforms that support audience engagement across connected…
  • Market Insights™
    May 19, 2026

  • Location Spotlight
    May 18, 2026

    Everest Group’s Location Spotlight reports assess established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the competition in understanding key market…
  • Location Spotlight
    April 30, 2026

    Everest Group’s Location Spotlight reports assess established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the competition in understanding key market…
  • Market Insights™
    April 20, 2026

  • Roundtable
    April 16, 2026

    Following our GBS Operating Model FutureCast workshop, Everest Group is convening a select group of GBS leaders for an interactive working session on Thursday, May 07, to pressure test emerging perspectives on reimagining the operating model in the age of agentic AI.  …
  • Blog
    April 07, 2026

    Adobe is moving beyond experience management toward real-time orchestration. Over the past few years, Adobe has methodically built the foundations of modern customer experience, such as unifying data, scaling content, and enabling cross-channel orchestration.   Last year’s Adobe Summit reinforced this trajectory,…
  • Roundtable
    March 31, 2026

    Following our GBS Operating Model FutureCast workshop, Everest Group is convening a select group of GBS leaders for an interactive working session on Tuesday, April 14, to pressure test emerging perspectives on reimagining the operating model in the age of agentic AI.  …
  • Location Spotlight
    March 18, 2026

    Everest Group’s Location Spotlight reports assess established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners and location strategy professionals stay ahead of the competition in understanding key market…
  • Blog
    Feb. 11, 2026

    The forces shaping the media services landscape’s next phase aren’t incremental improvements. They’re structural. Artificial Intelligence (AI)-driven automation and consolidation across agencies and platforms, growing scrutiny on Return on Investment (RoI), and the convergence of media, commerce, and experience. Together, these shifts are changing not…

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