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  • Market Insights™
    May 19, 2026

  • Location Spotlight
    May 18, 2026

    Everest Group’s Location Spotlight reports assess established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the competition in understanding key market…
  • Tech Provider Spotlight
    May 08, 2026

    Enterprises are under increasing pressure to detect and respond to manipulated audio, video, and image content as synthetic media becomes more realistic, scalable, and accessible. Deepfakes are creating new risks across fraud prevention, authentication, content moderation,…
  • Tech Launch Perspective
    May 06, 2026

    Adobe strengthened its positioning in agentic customer experience transformation at Adobe Summit 2026, with announcements focused on bringing content, data, journeys, commerce, analytics, and ecosystem partnerships into a more unified enterprise CX platform. The launch of…
  • Blog
    May 05, 2026

    “The medium is the message.”  Marshall McLuhan’s observation feels particularly relevant as television undergoes one of its most significant transformations in decades. The question is no longer about what viewers are watching, but how, where, and with what…
  • Blog
    May 05, 2026

    The previous blog in this series focused on execution-led orchestrators, providers making revenue orchestration their clearest strategic bet. This blog looks at the same layer from the opposite direction. Enterprise platforms are not trying to build around the commercial stack; they are…
  • Location Spotlight
    April 30, 2026

    Everest Group’s Location Spotlight reports assess established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the competition in understanding key market…
  • State of the Market
    April 27, 2026

    This report analyzes the transformation in outsourced sales from fragmented, activity-led execution to integrated, outcome-driven revenue systems. It highlights how enterprises are shifting toward pipeline-backed growth, AI-enabled decisioning, and tighter alignment across sales, marketing, and operations.…
  • Market Insights™
    April 20, 2026

  • Blog
    April 15, 2026

    In the first blog in this series, we established that Global Capability Centers (GCCs) are becoming more important in Customer Experience Management (CXM) because the technology stack has shifted from a one-time platform choice to a continuously governed operating capability. In the second, we examined how Artificial Intelligence (AI) is redrawing the in-house-versus-outsourced boundary, making…
  • Blog
    April 15, 2026

    The first blog in this series defined revenue orchestration as a unified operating model that coordinates data, decisions, and execution across the full revenue lifecycle.   The orchestration layer is now emerging as a key source of competitive differentiation, and that shift is not happening…
  • Blog
    April 13, 2026

    A consistent pattern is emerging in Artificial Intelligence (AI)-enabled sales teams. Activity rises quickly. Meeting volumes increase. Early pipeline metrics look stronger. Then, less visibly, conversion rates soften, deal cycles stretch, and pipeline quality becomes less reliable.  The instinct is to…
  • State of the Market
    April 09, 2026

    Enterprises are increasingly moving beyond fragmented automation deployments toward unified platforms that enable enterprise-wide transformation. Intelligent Process Automation Platforms (IPAP) integrate rules-based automation, AI-driven technologies such as IDP, generative AI, and agentic AI, along with orchestration…
  • Blog
    April 02, 2026

      Advertising has automated transactions, but not workflows. Bidding, targeting, and optimization are already machine-led across much of the stack, yet campaigns still move through disconnected tools, platforms, and approval chains. The result is an industry…
  • Blog
    March 30, 2026

    Here's something most Customer Experience (CX) executives haven't processed yet: one of the world's largest voice delivery hubs just declared a national energy emergency, and it was triggered by a war happening 5,000 miles away. President Ferdinand Marcos Jr.'s Executive Order 110, signed March…
  • Thematic Report
    March 30, 2026

    This Customer Experience Management (CXM) key priorities research is based on an annual survey that captures enterprise sentiment and key trends shaping the global sourcing industry. Entering 2026 with improved confidence in business performance, enterprises continue…
  • Blog
    March 27, 2026

    At the NiCE Cognigy Nexus 2026 event in Munich, a simple but provocative statement was presented during a product session: your next customer may not be a human.  At first glance, it feels like a thought experiment. In reality, it points to a structural shift already taking shape,…
  • Thematic Report
    March 26, 2026

    Pharmaceutical enterprises are reassessing their IT services sourcing strategies amid moderate growth, budget discipline, and rising innovation expectations. As provider consolidation intensifies, a small group of leading providers continues to capture a disproportionate share of enterprise…
  • Briefings
    March 26, 2026

    09:30 - 12:15 etc. Venues, County Hall, Belvedere Rd, London SE1 7PB As organizations navigate volatility, regulatory pressure, and rapid AI advancement, the traditional operating model is no longer sufficient.  Everest Group invites you for an…
  • Blog
    March 19, 2026

    In our first blog, we discussed how Customer Experience (CX) technology is now a continuous operating capability, not a one-time platform decision. As CX stacks grow more layered and Artificial Intelligence (AI) accelerates change, GCCs can provide a durable engineering-and-operations backbone to protect experience and manage…

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