• Viewpoint
    Nov. 06, 2025

    The digital advertising landscape is at a turning point. Long-standing silos between AdTech and MarTech are eroding, giving way to a new, integrated ecosystem rooted in first-party data and real-time responsiveness. Three converging forces are driving…
  • Viewpoint
    July 27, 2017

    The Brexit referendum, initiated in June 2016, saw the population of United Kingdom voting to exit the European Union. With several concerns raised by businesses in the aftermath, the contact center industry also found itself facing…