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  • NEW
    Blog
    Aug. 03, 2026

    In Part 1 of this series, Why the Migration Clock Has Already Started, we explained why Banking, Financial Services and Insurance (BFSI) enterprises cannot wait for a formal mandate to begin their Post-quantum Cryptography (PQC) migration and estimated a roughly US$7 billion spending opportunity across the top…
  • Blog
    July 21, 2026

    Current state of cryptography in BFSI  Banks, insurers, and capital markets enterprises have been using cryptography for a long time across every important part of their business. It protects everything from mobile payments to complex trading platforms and third-party connections.  …
  • Blog
    July 08, 2026

    Artificial Intelligence (AI) is having its moment. After years of cautious skepticism, pilot-stage overhang, and boardroom debates, the conversation has moved beyond experimentation. Enterprises are no longer asking whether to deploy agents, they are now asking how fast they can scale them across their entire workflow estate. However, speed comes at a price and almost nobody is doing the math.   The warning signs…
  • Thematic Report
    May 20, 2026

    The dynamic IT-BP services industry presents opportunities and challenges for providers, requiring them to have an in-depth understanding of emerging trends, evolving forces, and shifting competitive landscapes. Forces & Foresight™, our quarterly report focused on IT-BP…
  • Viewpoint
    May 14, 2026

    Enterprises are accelerating multiple, overlapping transformation initiatives across customer experiences, operating model redesign, platform modernization, and data/AI. Value realization, however, remains inconsistent because many organizations still define value too narrowly, interpret it differently across functions, and…
  • State of the Market
    May 13, 2026

    Software product engineering spend continues to outpace broader engineering investment as enterprises prioritize AI-enabled products, cloud-native modernization, platform engineering, and data-led innovation. While macroeconomic uncertainty, RoI scrutiny, tariffs, and geopolitical risk continue to pressure budgets, the…
  • Roundtable
    April 16, 2026

    Following our GBS Operating Model FutureCast workshop, Everest Group is convening a select group of GBS leaders for an interactive working session on Thursday, May 07, to pressure test emerging perspectives on reimagining the operating model in the age of agentic AI.  …
  • Provider Compendium
    April 13, 2026

    Software product engineering remains a key strategic priority for enterprises, even as macroeconomic pressures, talent shortages, and shifting sourcing strategies influence spending decisions. Growth is increasingly fueled by AI-first product development and platform-led modernization, with generative…
  • Blog
    April 07, 2026

    Adobe is moving beyond experience management toward real-time orchestration. Over the past few years, Adobe has methodically built the foundations of modern customer experience, such as unifying data, scaling content, and enabling cross-channel orchestration.   Last year’s Adobe Summit reinforced this trajectory,…
  • Blog
    April 02, 2026

      Advertising has automated transactions, but not workflows. Bidding, targeting, and optimization are already machine-led across much of the stack, yet campaigns still move through disconnected tools, platforms, and approval chains. The result is an industry…
  • Roundtable
    March 31, 2026

    Following our GBS Operating Model FutureCast workshop, Everest Group is convening a select group of GBS leaders for an interactive working session on Tuesday, April 14, to pressure test emerging perspectives on reimagining the operating model in the age of agentic AI.  …
  • Blog
    March 10, 2026

    Retail media has been the fastest-growing segment in advertising over the past five years. Amazon Advertising, Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart Ads, and others have transformed transactional environments into monetizable media networks powered…
  • PEAK Matrix®
    March 09, 2026

    Software product engineering continues to be a strategic investment priority for enterprises, even as macroeconomic pressures, talent constraints, and evolving sourcing strategies reshape spending patterns. Growth is increasingly driven by AI-native product development and platform-led modernization,…
  • Blog
    March 06, 2026

    Something fundamental is happening in the loyalty technology market. What was once a specialized category built around points engines and reward catalogs is being redefined as core growth infrastructure. Loyalty platforms are no longer confined to…
  • Blog
    Feb. 05, 2026

    ​​​Amid growing industry buzz, agentic Artificial Intelligence (AI) is beginning to move beyond whiteboard concepts into early pilots across sales, marketing, and revenue team​​​s.​  As early proof-of-concept initiatives gain traction, enterprises are increasingly viewing agentic AI not merely as a…
  • Thematic Report
    Feb. 04, 2026

    Influencer marketing is shifting from campaign-based experimentation to a mature, enterprise-integrated function. The rise of creator-led commerce, growing demand for authenticity, and increasing regulatory scrutiny are accelerating this transition. Enterprises are investing in micro and nano…
  • Blog
    Jan. 21, 2026

    For years, digital commerce innovation has focused on optimizing the visible layer of the journey. Faster pages, cleaner funnels, and smarter recommendations promised incremental gains. Agentic Artificial Intelligence (AI) is changing the equation. When intent is expressed conversationally and acted upon by…
  • Provider Compendium
    Dec. 31, 2025

    The Adobe services market is evolving rapidly, driven by the increasing adoption of generative AI and growing demand for scalable, efficient content operations. Enterprises are prioritizing the integration of AI into creative workflows, the convergence of…
  • Provider Compendium
    Dec. 30, 2025

    Enterprises are repositioning quality from a downstream testing activity to a strategic engineering capability embedded across the software development life cycle. As digital, cloud, and AI initiatives scale, expectations are moving beyond defect identification toward resilience,…
  • Blog
    Dec. 30, 2025

    Coforge has announced definitive agreements to acquire Encora from Advent International, Warburg Pincus, and other minority shareholders for an enterprise value of US$2.35 billion. Coforge will fund the US$1.89 billion equity value through a preferential allotment, under which Encora’s shareholders will hold ~20% stake in the…

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