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  • Thematic Report
    July 15, 2026

    Cannes Lions 2026 underscored a defining shift in enterprise marketing: while AI is transforming how content is created and campaigns are executed, human creativity and ingenuity remain essential to unlocking its full potential. The festival highlighted…
  • Viewpoint
    July 06, 2026

    The emergence of generative and agentic AI has fundamentally altered the cybersecurity threat landscape. Attackers are using AI to automate reconnaissance, generate highly personalized phishing campaigns, create deepfakes, mutate malware, and orchestrate attacks at machine speed.…
  • Blog
    June 16, 2026

    Every year, Cannes Lions offers a glimpse into where marketing, media, and advertising are headed. Last year, the dominant theme was clear: AI had arrived, driving conversations around generative tools, automation, personalization, and disruption to creative…
  • Blog
    June 09, 2026

    Publicis acquired LiveRamp for US$2.2 billion in a move that is more than just another consolidation in advertising. It reflects a broader industry shift in which competitive differentiation is increasingly tied to data infrastructure ownership, identity capabilities, and enterprise Artificial Intelligence (AI) enablement.  For years, the industry has discussed converging data,…
  • Tech Provider Spotlight
    June 02, 2026

    The digital advertising ecosystem is significantly transforming as traditional demand-side platforms evolve into omnichannel advertising platforms. What began as automated tools to buy display advertising has expanded into sophisticated platforms that support audience engagement across connected…
  • Blog
    May 12, 2026

    Recent narratives around Mythos have triggered a familiar reaction, concern that enterprise environments are fundamentally broken. That conclusion misses the point. These newer cybersecurity -focused models are not introducing a new class of threats. They are exposing, at scale, what many security leaders…
  • Blog
    April 07, 2026

    RSA Conference (RSAC) 2026 made one thing clear: Cybersecurity is no longer evolving in a steady, predictable manner. It is being reshaped in bursts, driven by Artificial Intelligence (AI), shifting identity paradigms, and the growing urgency of resilience.   What stood out this year was not just…
  • Blog
    April 07, 2026

    Adobe is moving beyond experience management toward real-time orchestration. Over the past few years, Adobe has methodically built the foundations of modern customer experience, such as unifying data, scaling content, and enabling cross-channel orchestration.   Last year’s Adobe Summit reinforced this trajectory,…
  • Blog
    March 18, 2026

    The cybersecurity services market is entering a decisive phase in 2026. What was once a scale-driven, compliance-heavy, and reactive industry is now being reshaped by intelligence, distribution of buying power, and structural shifts in delivery and monetization.  Three…
  • Blog
    Feb. 11, 2026

    The forces shaping the media services landscape’s next phase aren’t incremental improvements. They’re structural. Artificial Intelligence (AI)-driven automation and consolidation across agencies and platforms, growing scrutiny on Return on Investment (RoI), and the convergence of media, commerce, and experience. Together, these shifts are changing not…
  • Provider Compendium
    Feb. 09, 2026

    Cloud security has evolved from a compliance-led function into a strategic business enabler that supports enterprise modernization, resilience, and innovation. As organizations scale cloud programs to support digital agility, AI adoption, and hybrid work models, they…
  • Blog
    Feb. 05, 2026

    ​​​Amid growing industry buzz, agentic Artificial Intelligence (AI) is beginning to move beyond whiteboard concepts into early pilots across sales, marketing, and revenue team​​​s.​  As early proof-of-concept initiatives gain traction, enterprises are increasingly viewing agentic AI not merely as a…
  • Blog
    Feb. 04, 2026

    As digital ecosystems expand and threat actors grow increasingly sophisticated, cybersecurity has evolved from a technical safeguard into a strategic business priority. Cloud-first architectures, AI-enabled operations, and increasingly interconnected enterprise environments have dramatically expanded the attack…
  • Press Release
    Feb. 04, 2026

    As enterprises accelerate digital transformation amid expanding attack surfaces, rising regulatory scrutiny, and increasingly sophisticated threat actors, cybersecurity has moved decisively from an IT function to a board-level strategic priority. Against this backdrop, Everest Group today announced the…
  • Provider Recognition
    Jan. 15, 2026

    What is the Everest Group Cybersecurity Top 50™ 2025? The Everest Group Cybersecurity Top 50™ 2025 is a global list of the 50 largest and most influential cybersecurity technology providers, based on their cybersecurity revenues, Year-on-Year…
  • Blog
    Jan. 14, 2026

    On January 6, 2026, PMG announced the acquisition of Digital Voices, an influencer marketing agency with teams across London, New York, and Costa Rica. The deal adds approximately 70 employees to PMG.  Digital Voices brings established creator program…
  • Blog
    Dec. 29, 2025

    The Marketing and Interactive Experience (M&IX) function is undergoing a strategic shift. Over the past decade, the industry has oscillated between waves of digital transformation, channel fragmentation, and most recently, the explosive rise of generative AI and agentic Artificial Intelligence (AI).   Leading enterprises have started moving decisively beyond edge level experimentation and toward rearchitecting how they design experiences, deploy technology, generate content, and…
  • Blog
    Dec. 29, 2025

    The enterprise software landscape witnessed a seismic shift in December 2025 as ServiceNow announced its agreement to acquire cybersecurity leader Armis for approximately $7.75 billion. This transaction represents ServiceNow’s largest acquisition to date and marks a definitive evolution for a company that began…
  • PEAK Matrix®
    Dec. 16, 2025

    Rising hybrid and multi-cloud adoption, API and machine-identity volumes, and the proliferation of cloud-native architectures have elevated cloud security from an operational necessity to a board-level priority. Beyond traditional configuration management, enterprises must now secure containers,…
  • Blog
    Dec. 12, 2025

    For more than a decade, brands have optimized media strategies around reach, frequency, and channel mix. Traditional media planning approaches, built around linear campaign cycles and long production lead times, are struggling to keep pace with this dynamic…

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