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Thematic Report July 15, 2026
From Human Ingenuity to Connected Growth: What Cannes Lions 2026 Revealed
Cannes Lions 2026 underscored a defining shift in enterprise marketing: while AI is transforming how content is created and campaigns are executed, human creativity and ingenuity remain essential to unlocking its full potential. The festival highlighted… -
Tech Provider Spotlight June 16, 2026
Tech Provider Spotlight: Networking for AI
As enterprises scale AI training and inference workloads, the network is becoming a direct AI infrastructure performance enabler rather than a supporting layer. Traditional cloud and data center fabrics were built for generalized traffic and are… -
A new phase in AI-era enterprise networking For years, telecom providers focused on connectivity, while hyperscalers controlled cloud platforms, that separation is now fading. Lumen’s acquisition of Alkira is more than a cloud networking deal; it signals a broader shift in…
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Tech Provider Spotlight June 02, 2026
Tech Provider Spotlight: Omnichannel Ad Platforms (DSP focused)
The digital advertising ecosystem is significantly transforming as traditional demand-side platforms evolve into omnichannel advertising platforms. What began as automated tools to buy display advertising has expanded into sophisticated platforms that support audience engagement across connected… -
PEAK Matrix® Dec. 16, 2025
Cloud Security Services PEAK Matrix® Assessment 2025
Rising hybrid and multi-cloud adoption, API and machine-identity volumes, and the proliferation of cloud-native architectures have elevated cloud security from an operational necessity to a board-level priority. Beyond traditional configuration management, enterprises must now secure containers,… -
Thematic Report Nov. 27, 2025
Lights, Camera, Activate: Media Services Market Outlook and Provider Landscape 2025
The media services landscape has become the essential backbone of modern advertising, evolving from traditional mass communication to a data-driven, hyper-personalized discipline. Advances in AI, programmatic ecosystems, commerce media, and cross-channel measurement have enabled advertisers to… -
Viewpoint Nov. 06, 2025
From Signals to Stewardship: a Cloud Playbook for AdTech Transformation
The digital advertising landscape is at a turning point. Long-standing silos between AdTech and MarTech are eroding, giving way to a new, integrated ecosystem rooted in first-party data and real-time responsiveness. Three converging forces are driving… -
Provider Compendium Oct. 21, 2024
FinOps Cloud Cost Management Products – Provider Compendium 2024
Enterprises struggle to define, measure, realize, and refine value from their cloud investments, leading to increased dissatisfaction among cloud-consuming businesses. The gap between cloud promises and reality highlights fragmented cloud cost management and misaligned strategies. Consequently,… -
PEAK Matrix® Aug. 09, 2024
FinOps Cloud Cost Management Products PEAK Matrix® Assessment 2024
Enterprises today struggle to define, measure, realize, and refine value from their cloud investments, leading to increased dissatisfaction among cloud-consuming businesses. The gap between cloud promises and the reality highlights fragmented cloud cost management and misaligned…
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