All Reports Events Blogs Videos
Showing 136 results
  • Provider Compendium
    July 16, 2026

    Marketing and experience services are becoming essential enterprise growth enablers, helping organizations move beyond brand-led campaigns toward integrated, data-driven customer engagement. As enterprises face rising pressure to improve personalization, speed, productivity, and marketing RoI, they are…
  • PEAK Matrix®
    June 15, 2026

    Enterprises are under pressure to improve marketing productivity, personalization, speed-to-market, and business impact while operating within tighter budgets. Chief marketing officers are also expected to demonstrate clearer return on investment from marketing, Marketing Technology (MarTech), and…
  • LinkedIn Live
    June 12, 2026

    Commerce was entering a new phase as AI agents began influencing how customers discovered, evaluated, and purchased products and services. As companies faced rising acquisition costs and growing personalization demands, agentic commerce reshaped customer ownership, brand…
  • Roundtable
    April 16, 2026

    Following our GBS Operating Model FutureCast workshop, Everest Group is convening a select group of GBS leaders for an interactive working session on Thursday, May 07, to pressure test emerging perspectives on reimagining the operating model in the age of agentic AI.  …
  • Roundtable
    March 31, 2026

    Following our GBS Operating Model FutureCast workshop, Everest Group is convening a select group of GBS leaders for an interactive working session on Tuesday, April 14, to pressure test emerging perspectives on reimagining the operating model in the age of agentic AI.  …
  • Blog
    Jan. 21, 2026

    For years, digital commerce innovation has focused on optimizing the visible layer of the journey. Faster pages, cleaner funnels, and smarter recommendations promised incremental gains. Agentic Artificial Intelligence (AI) is changing the equation. When intent is expressed conversationally and acted upon by…
  • Tech Launch Perspective
    Nov. 24, 2025

    Adobe continues to evolve its AI-driven creative ecosystem by embedding generative tools across its suite of products. This report evaluates Adobe’s key product announcements at Adobe MAX 2025, including Firefly Foundry for enterprise model training, conversational…
  • Blog
    Nov. 21, 2025

    Adobe’s US$1.9 billion acquisition of Semrush isn’t just another MarTech merger; it’s a structural rewiring of how visibility, experience, and revenue will be created in the generative AI (gen AI) and Generative Engine Optimization (GEO) economy.   With this move, Adobe is positioning itself to dominate the…
  • Blog
    Nov. 05, 2025

    In 2006, I visited my first captive center in Bengaluru. At the time, the model was still in its formative years – many multinational organizations were only beginning to explore the potential of setting up their own in-house centers…
  • Viewpoint
    Aug. 18, 2025

    B2B enterprises today face mounting uncertainty across economic, operational, and customer dimensions. Many are being asked to deliver more value with fewer resources while navigating unpredictable conditions and rising expectations. Traditional transformation approaches often stall under…
  • LinkedIn Live
    July 24, 2025

    Watch on LinkedIn Global Capability Centers (GCCs) in India rapidly evolved from cost-efficient service hubs to strategic centers of innovation, product development, and digital transformation for global enterprises. As this evolution accelerated, talent development became a…
  • Briefings
    May 14, 2025

    Everest Group hosted its exclusive launch event for its new Advanced SciTech Service. This program is designed to help you navigate the complex landscape of emerging science and technology, enabling you to integrate cutting-edge innovations effectively…
  • PEAK Matrix®
    April 07, 2025

    As businesses adapt to an increasingly complex data ecosystem, Customer Data Platforms (CDPs) continue to expand beyond simple data aggregation. Stricter data privacy regulations, third-party cookies’ decline, and the growing demand for personalized customer experiences are…
  • LinkedIn Live
    Feb. 13, 2025

    Watch On LinkedIn Step into the future in this insightful LinkedIn Live with Everest Group experts Hrishi Raj Agarwalla, Vice President, and Ashish Sehdev, Vice President. Join this virtual session as they decode the market shifts…
  • Feb. 03, 2025

    The nasscom GCC Conclave 2025 nominations period is nearly here! Opening on Feb 4, 2025, the nominations will open for GCC leaders to put their businesses forward for recognition. Supported by Strategic Partner Everest Group, the…
  • Provider Compendium
    Jan. 13, 2025

    The digital commerce platform landscape is rapidly evolving due to the rise in online shopping, new digital channels, and technology advances. Composable commerce, marketplace growth, and increasing B2B digital transactions are reshaping the industry, presenting new…
  • Viewpoint
    Dec. 06, 2024

    The Indian Banking, Financial Services, and Insurance (BFSI) sector is rapidly evolving, driven by innovation and regulatory compliance. This viewpoint examines key technology trends reshaping the industry, including AI, cloud computing, blockchain, and automation, which are…
  • Conference
    Dec. 03, 2024

    Everest Group hosted its exclusive launch event for its new Advanced SciTech Service. This program is designed to help you navigate the complex landscape of emerging science and technology, enabling you to integrate cutting-edge innovations effectively…
  • PEAK Matrix®
    Nov. 08, 2024

    The digital commerce platform landscape is rapidly evolving, driven by the rise in online shopping, new digital channels, and advancing technology. Composable commerce, marketplace growth, and increasing B2B digital transactions are reshaping the industry, presenting new…
  • Provider Compendium
    Oct. 01, 2024

    The digital commerce landscape is rapidly evolving due to the surge in online shopping, new channels’ growth, and rapid technology advances. Enterprises are increasingly adapting to evolving customer expectations, driving the demand for integrated and seamless…

Items per page