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  • Thematic Report
    Feb. 04, 2026

    Influencer marketing is shifting from campaign-based experimentation to a mature, enterprise-integrated function. The rise of creator-led commerce, growing demand for authenticity, and increasing regulatory scrutiny are accelerating this transition. Enterprises are investing in micro and nano…
  • Blog
    Jan. 14, 2026

    On January 6, 2026, PMG announced the acquisition of Digital Voices, an influencer marketing agency with teams across London, New York, and Costa Rica. The deal adds approximately 70 employees to PMG.  Digital Voices brings established creator program…
  • Blog
    Nov. 27, 2025

    Commerce is entering a new phase where customer trust depends not on discounts or delivery speed but on the reliability of every promise made. In an environment of constant demand shifts, supply uncertainty, and rising expectations, enterprises are…
  • Blog
    Nov. 05, 2025

    “There is a big difference between a satisfied customer and a loyal customer.” - Shep Hyken, Customer service expert Loyalty has moved from promotions to a system for profitable growth. With AI in loyalty, the strongest…
  • Thematic Report
    Nov. 03, 2025

    Enterprises are increasingly turning to Order Management System (OMS) platforms to manage rising omnichannel commerce complexities. This report explores how modern OMS solutions have evolved from transactional tools into strategic orchestration engines, enabling enterprises to handle…
  • Provider Compendium
    Oct. 27, 2025

    The Loyalty Platform – Provider Compendium 2025 provides detailed and fact-based snapshots of 12 loyalty platform providers. Each profile offers a structured overview of the provider’s product and capability focus areas, including platform suite and deployment…
  • PEAK Matrix®
    Oct. 01, 2025

    As enterprises pursue digital experience transformation, generative and agentic AI integration has redefined how content is produced, managed, and delivered. Adobe’s Experience Cloud, combined with its Creative Cloud, has enabled creativity at scale, embedding automation, and…
  • PEAK Matrix®
    Aug. 25, 2025

    Loyalty platforms are significantly transforming as enterprises move beyond transactional rewards to more engagement-led, experience-centric, and data-driven loyalty strategies. Modern loyalty needs span across B2C and B2B use cases, demanding flexible configurations, cross-channel orchestration, and real-time…
  • LinkedIn Live
    July 24, 2025

    Watch on LinkedIn Global Capability Centers (GCCs) in India rapidly evolved from cost-efficient service hubs to strategic centers of innovation, product development, and digital transformation for global enterprises. As this evolution accelerated, talent development became a…
  • LinkedIn Live
    Feb. 13, 2025

    Watch On LinkedIn Step into the future in this insightful LinkedIn Live with Everest Group experts Hrishi Raj Agarwalla, Vice President, and Ashish Sehdev, Vice President. Join this virtual session as they decode the market shifts…
  • Feb. 03, 2025

    The nasscom GCC Conclave 2025 nominations period is nearly here! Opening on Feb 4, 2025, the nominations will open for GCC leaders to put their businesses forward for recognition. Supported by Strategic Partner Everest Group, the…
  • Viewpoint
    Dec. 06, 2024

    The Indian Banking, Financial Services, and Insurance (BFSI) sector is rapidly evolving, driven by innovation and regulatory compliance. This viewpoint examines key technology trends reshaping the industry, including AI, cloud computing, blockchain, and automation, which are…
  • Blog
    Oct. 07, 2024

    Sustainability is now a vital focus for engineering firms, driven by shifting consumer preferences, technological progress, and environmental awareness.   This blog examines how companies are adapting their value chains and processes, in order to meet…
  • LinkedIn Live
    Sep. 11, 2024

    How can you best put generative AI to work for your business, and what are the real-world applications for this emerging technology ? Join Everest Group experts Suseel Menon, Practice Director, and Ashish Sehdev, Vice President,…
  • Event
    Aug. 29, 2024

    Everest Group is a sponsoring partner for the Spotlight AR Summit on September 30 – October 2, 2024 at the Loews Hotel, Kansas City. Join Everest Group’s Katrina Menzigian, Vice President, Abhishek Singh, Partner, and Chirajeet…
  • LinkedIn Live
    June 05, 2024

    To meet evolving customer expectations, businesses are seeking to develop artificial intelligence (AI) tools to enhance their customer experiences. From personalizing experiences to providing in-depth analytics, the potential for AI to transform CX and its management…
  • LinkedIn Live
    April 03, 2024

    While generative AI (gen AI) seems to be the predominant theme of the time, there is still a lack of clarity regarding where the technology works best and where the primary developments are occurring. Watch this…
  • Event
    March 28, 2024

    For the IT/BPS/GBS sectors, impact sourcing has become a key talent strategy, emerging from a niche pilot program to a transformative process for improved business results. This socially responsible process of outsourcing allows for greater inclusivity,…
  • Webinar
    March 07, 2024

    Last year, the outsourcing industry faced a noticeable slowdown in demand. Now, with nudges at a potential recovery in the latter part of 2024, enterprises in the APAC region should proactively prepare for the possibility of…
  • Thematic Report
    March 07, 2024

    Last year, the outsourcing industry faced a noticeable slowdown in demand. Now, with nudges at a potential recovery in the latter part of 2024, enterprises in the APAC region should proactively prepare for the possibility of…

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