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  • PEAK Matrix®
    Aug. 25, 2025

    Loyalty platforms are significantly transforming as enterprises move beyond transactional rewards to more engagement-led, experience-centric, and data-driven loyalty strategies. Modern loyalty needs span across B2C and B2B use cases, demanding flexible configurations, cross-channel orchestration, and real-time…
  • Provider Recognition
    Sep. 11, 2023

    What is the Everest Group Engineering Services (ES) Top 50™? Engineering Services (ES) includes all activities (across software, embedded, mechanical, and process engineering functions) that support the design, development, testing, and management of products, both hardware…
  • PEAK Matrix®
    April 07, 2025

    As businesses adapt to an increasingly complex data ecosystem, Customer Data Platforms (CDPs) continue to expand beyond simple data aggregation. Stricter data privacy regulations, third-party cookies’ decline, and the growing demand for personalized customer experiences are…
  • Thematic Report
    Aug. 30, 2024

    Economic uncertainties influenced global Engineering Research and Development (ER&D) spending in 2023, with enterprises prioritizing caution and cost control over rapid innovation. Despite the headwinds, enterprises spent on themes such as AI integration, generative AI exploration,…
  • Discovery
    Nov. 26, 2025

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world's leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • Discovery
    Nov. 26, 2025

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world's leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • Technology Awareness Deep Dive
    Nov. 13, 2025

    This comprehensive report explores the evolution, current landscape, and future trajectory of solar photovoltaic technologies, with a global perspective. It delves into the three key generations of solar cell technology – first-generation crystalline silicon-based cells, second-generation…
  • Thematic Report
    Nov. 21, 2024

    The MarTech landscape is transforming dynamically due to the rising demand for sophisticated marketing tools. The rapid emergence of new tools empowers businesses to deliver seamless, hyper-personalized customer experiences. Key innovation areas include Customer Data Platforms…
  • Viewpoint
    Aug. 23, 2023

    Today, software has become essential to the operation of every company. The importance of software products for businesses, regardless of whether they are product- or service-focused, has been heightened by the increasing prevalence of platform-based business…
  • Discovery
    Sep. 15, 2025

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world's leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • Discovery
    Jan. 12, 2026

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world's leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • Thematic Report
    Dec. 19, 2023

    Enterprises influenced the 2022 global Engineering and Research and Development (ER&D) spending by adopting a cautious strategy amid economic uncertainties. Despite this approach, new investment themes emerged. Heightened customer demand for intelligent, sustainable, and interconnected products…
  • PEAK Matrix®
    Oct. 01, 2025

    As enterprises pursue digital experience transformation, generative and agentic AI integration has redefined how content is produced, managed, and delivered. Adobe’s Experience Cloud, combined with its Creative Cloud, has enabled creativity at scale, embedding automation, and…
  • Discovery
    Sep. 11, 2025

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world's leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • Viewpoint
    April 15, 2024

    Volatile macroeconomic conditions, intensifying competitive pressures, post-pandemic changes, and ever-evolving customer expectations have prompted enterprises to focus on efficiency, stakeholder experience, and growth. Enterprises are increasingly recognizing the need to reinvent and modernize themselves across the…
  • Provider Compendium
    Dec. 31, 2025

    The Adobe services market is evolving rapidly, driven by the increasing adoption of generative AI and growing demand for scalable, efficient content operations. Enterprises are prioritizing the integration of AI into creative workflows, the convergence of…
  • Technology Awareness Deep Dive
    Dec. 19, 2025

    This comprehensive report explores the emergence and development of rare-earth-free permanent magnets as a strategic response to critical material dependencies in electrification, renewable energy, and advanced mobility systems. The analysis highlights key material innovations such as…
  • Thematic Report
    July 21, 2023

    In the face of growing macroeconomic tension and a cautious approach to IT spend, the banking industry continues to embrace cloud as a key enabler for growth and resilience amid fierce competition. The increasing emphasis on…
  • Discovery
    Nov. 25, 2025

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world's leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • Thematic Report
    July 25, 2023

    Automotive original equipment manufacturers (OEMs), classified as Tier 1, 2, and 3, are experiencing a substantial and permanent change in customer preferences due to the widespread adoption of Software Defined Vehicles (SDVs) and Autonomous, Connected, Electric,…

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