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  • State of the Market
    Dec. 10, 2025

    Agentic AI is transforming marketing, enabling workflows that are swift, smart, streamlined, and scalable. This evolution moves marketing beyond static automation toward dynamic orchestration, where AI agents collaborate with human teams to deliver outcomes faster, with…
  • State of the Market
    Nov. 27, 2025

    AI acceleration, cost optimization, and the need for business-integrated solutions are helping mature the enterprise cloud landscape. Cloud is now viewed as the foundation for data-driven intelligence, automation, and continuous modernization rather than just a scalable…
  • State of the Market
    Dec. 19, 2025

    AI acceleration, unified data strategies, and the need for secure, governed environments are reshaping the enterprise cloud landscape. Cloud is increasingly viewed as the operating foundation for scaled AI, real-time intelligence, and continuous modernization rather than…
  • Tech Launch Perspective
    Dec. 30, 2025

    AWS marketplace product and feature announcements at re:Invent 2025 mark a shift toward AI-powered procurement and solution-centric buying on its cloud marketplace platform with the launch of agent mode and AI-enhanced search, multi-product solutions, express private…
  • Thematic Report
    Nov. 27, 2025

    The media services landscape has become the essential backbone of modern advertising, evolving from traditional mass communication to a data-driven, hyper-personalized discipline. Advances in AI, programmatic ecosystems, commerce media, and cross-channel measurement have enabled advertisers to…
  • Provider Compendium
    Jan. 29, 2026

    As enterprises navigate mounting operational complexities and rising costs, they are increasingly investing in integrated automation platforms to drive efficiency and resilience. There is a clear market shift from point solutions toward intelligent process automation platforms…
  • State of the Market
    April 09, 2026

    Enterprises are increasingly moving beyond fragmented automation deployments toward unified platforms that enable enterprise-wide transformation. Intelligent Process Automation Platforms (IPAP) integrate rules-based automation, AI-driven technologies such as IDP, generative AI, and agentic AI, along with orchestration…
  • PEAK Matrix®
    April 02, 2026

    Google Cloud is strengthening its position through its leadership in data and AI, along with expanding capabilities in distributed and sovereign cloud. Offerings such as BigQuery, Vertex AI, Gemini, Google Distributed Cloud, and AI infrastructure are…
  • NEW
    Tech Launch Perspective
    May 19, 2026

    Enterprises are increasingly adopting AI-led process automation to improve productivity, accelerate application development, and enable intelligent orchestration across complex business workflows. As enterprises operationalize AI at scale, there is growing demand for platforms that combine governance,…
  • Tech Launch Perspective
    April 07, 2026

    This report reviews NVIDIA’s announcements at NVIDIA GTC 2026 and highlights its AI infrastructure offerings across compute, networking, and software, including new capabilities introduced during the event. It presents Everest Group’s perspective on NVIDIA’s product announcements,…
  • Tech Launch Perspective
    May 18, 2026

    The Data and Analytics (D&A) market continues to evolve rapidly as enterprises modernize fragmented data estates, improve governance, and prepare their data foundations for AI and agentic workloads. Organizations are prioritizing unified, interoperable, and real-time data…
  • Tech Launch Perspective
    May 06, 2026

    Adobe strengthened its positioning in agentic customer experience transformation at Adobe Summit 2026, with announcements focused on bringing content, data, journeys, commerce, analytics, and ecosystem partnerships into a more unified enterprise CX platform. The launch of…
  • Tech Launch Perspective
    Dec. 30, 2025

    Cisco’s edge computing infrastructure strategy for AI reflects growing enterprise demand for scalable, secure, and real-time AI deployment at the edge. This report analyzes Cisco’s announcements at the Cisco Partner Summit 2025, emphasizing the company’s Unified…
  • Provider Compendium
    Feb. 02, 2026

    The public cloud market is expanding as enterprises pursue transformation, innovation, and resilience through data-driven and AI-led modernization initiatives. Google Cloud is strengthening its position by investing in AI-native platforms, advanced data and analytics capabilities, and…
  • FEATURED
    PEAK Matrix®
    April 30, 2026

    Enterprises are redefining their automation strategies as Agentic Process Automation (APA) evolves from traditional rule-based automation to AI-enabled, agentic, and outcome-driven transformation. This shift reflects a move from standalone automation initiatives to integrated programs that combine…
  • Thematic Report
    Dec. 24, 2025

    Enterprise AI is transitioning from experimentation to scaled deployment, as organizations focus on operationalizing AI through integrated technology stacks. As AI adoption deepens across business functions, enterprises are demanding comprehensive infrastructure and platform capabilities that support…
  • Tech Provider Spotlight
    Dec. 19, 2025

    Banking, Financial Services, and Insurance (BFSI) enterprises are fundamentally transforming customer engagement, driven by rising expectations for personalized, timely, and compliant communication. Traditional marketing environments – limited by fragmented data, manual content workflows, and siloed tools…
  • Provider Compendium
    Dec. 10, 2025

    Evolving investor demands, product innovation, and heightened compliance expectations are rapidly modernizing the AWM industry. Customer Experience Orchestration Products (CXOPs) have become foundational to these transformation agendas, enabling firms to deliver personalized, consistent, and data-driven experiences…
  • Provider Compendium
    Feb. 05, 2026

    AI adoption, automation, and increasingly stringent data residency and sovereignty requirements are reshaping enterprise cloud strategies and elevating private cloud’s role. Selective workload repatriation, regulatory pressures, and hybrid-first IT operating models are accelerating the shift toward…
  • Thematic Report
    Feb. 04, 2026

    Influencer marketing is shifting from campaign-based experimentation to a mature, enterprise-integrated function. The rise of creator-led commerce, growing demand for authenticity, and increasing regulatory scrutiny are accelerating this transition. Enterprises are investing in micro and nano…

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