Retail Media: A New Frontier in the Advertising Landscape

Retail media leverages retailers’ digital platforms, such as websites and mobile apps, to deliver targeted advertising using first-party data. This approach, driven by the growth of e-commerce and data-driven marketing, merges commerce and advertising, creating value for advertisers, retailers, and consumers.

Furthermore, AI is revolutionizing retail media by enabling highly personalized, efficient, and data-driven advertising campaigns. It empowers retailers and brands to optimize their campaigns, streamline operations, and enhance consumer shopping experiences, driving higher engagement and better outcomes.

This report explores retail media’s evolution, global spending trends, and key trends shaping the ecosystem. It provides insights into the implications for advertisers, technology, and service providers, offering valuable guidance for stakeholders navigating this rapidly evolving space.