Cybersecurity Services State of the Market 2025

The cybersecurity services market is rapidly evolving as enterprises grapple with an expanding digital threat landscape intensified by AI transformation. With increasing deployment of generative and agentic AI systems, security challenges are no longer limited to infrastructure – they now include data provenance, hallucinations, model manipulation, and autonomous decision-making governance.

The global market size is estimated at US$94-97 billion in 2024, with expected double-digit growth led by increased demand for secure AI infrastructure, real-time threat intelligence, and zero-trust execution models. North America and Europe are leading adoption due to regulatory mandates such as DORA and NIS2, while industries such as BFSI, healthcare, and manufacturing are investing in segment-specific cybersecurity solutions.

This report explores cybersecurity adoption patterns across industries, the strategic shift toward outcome-based service models, and the key role of secure-by-design principles in AI-enabled enterprises. It also introduces a risk mapping framework for AI transformation, highlighting the multilayered complexities of securing application, infrastructure, and model layers in generative and agentic AI systems.

The report equips cybersecurity leaders with a structured playbook for secure AI adoption, spanning the stages of prioritization, preparation, engineering, deployment, orchestration, control, and tracking – enabling a secure, resilient, and scalable cybersecurity posture.