Moving Beyond Fragmented Touchpoints: AI-Enabled Platforms for End-to-End Stakeholder Engagement in MedTech

MedTech organizations are under increasing pressure to reimagine stakeholder engagement in response to increasing demand for personalized, connected experiences across the entire device life cycle. Functional silos, disparate technologies, and a lack of cross-functional alignment constrain current engagement models, resulting in fragmented stakeholder experiences. As the complexity of the MedTech engagement landscape increases, organizations must move beyond point solutions and embrace platforms that connect the full device life cycle, from clinical development to post-commercialization.

This report presents findings from a survey of 78 senior MedTech executives to assess current engagement gaps and envision the ideal stakeholder-centric engagement journey. It outlines the architectural blueprint for an AI-enabled stakeholder engagement platform that unifies data, leverages cross-functional insights, and enables agentic AI to orchestrate interactions across functions and channels. Further, the report articulates the key business benefits of AI adoption in MedTech stakeholder engagement and outlines the key success factors and KPIs required to scale organization-wide adoption.