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Unleashing Data Dollars: Aligning Data Strategy with Financial Accountability through Data FinOps

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As data takes center stage in digital transformation, organizations are heavily investing in emerging data platforms, pipelines, and AI-powered analytics. However, this rapid growth often introduces hidden financial complexities, including unpredictable cloud costs, underused resources, and fragmented ownership across teams. Traditional cost management techniques often fall short in this environment because they rarely address the unique dynamics of data and analytics operations.

Data FinOps is emerging as an essential discipline that brings financial responsibility, transparency, and operational efficiency to the heart of the data life cycle. It expands FinOps principles – originally applied to cloud infrastructure – into data-specific contexts. The objective goes beyond managing costs and aligns value by empowering teams to make real-time, data- driven decisions that optimize performance, scalability, and costs.