Digital Interaction Intelligence State of the Market 2025

Everest Group defines Digital Interaction Intelligence (DII) as an analytics product that offers a fact-based, technology-driven approach to understanding user interactions on various applications, particularly business applications. It captures user actions and metadata from multiple desktops to reconstruct and analyze processes. This enables a data-based approach to process optimization through different applications and use cases spanning industries and process areas.

The report outlines key market trends, growth projections, provider capabilities, and the evolving integration of generative and agentic AI. It provides guidance for procurement and digital transformation leaders evaluating DII technologies to enhance efficiency, employee experiences, and returns on investment.