Productization of Consulting in the Age of Gen AI: An Asset-led Playbook for Providers Competingin the AI Era

The rise of Systems of Execution (SoE) marks a profound evolution in enterprise technology and consulting models. Unlike legacy systems of record and engagement, SoE combine structured data and user signals to autonomously sense, decide, and act. This intelligent orchestration is redefining enterprise expectations: from passive analytics to real-time, autonomous action.

As clients shift spending toward outcomes and agility, traditional consulting models are being disrupted. Enterprises now demand dynamic, codified, and productized solutions, such as orchestration engines, diagnostic platforms, and micro-SaaS, that deliver measurable RoI with minimal human intervention. Consulting firms must embrace an asset-led approach, blending generative AI, codified IP, and recurring revenue strategies to meet this need.

This Everest Group Viewpoint analyzes the emerging SoE landscape and its implications for consulting providers. It outlines six decisive moves needed to lead this transformation, from funding product-scale assets to shifting KPIs and monetizing IP through hyperscaler marketplaces. With recurring IP revenue expected to exceed 25% of consulting turnover by 2028, this is not a marginal trend – it is the new operating model. The report equips consulting leaders with a strategic lens to pivot decisively toward SoE-driven consulting, or risk obsolescence in a rapidly evolving market.