Data and Analytics (D&A) and AI – Review of IBM’s Product Launch at TechXchange 2024

The Data and Analytics (D&A) and AI market is rapidly expanding, driven by growing data volumes and AI-ML advances. Enterprise demand for D&A and AI primarily stems from their need to accelerate digital transformation, optimize operations, and drive scalability.

IBM plays a key role in the D&A and AI landscape, enabling enterprises to efficiently build, deploy, and govern AI models while driving AI-powered analytics and ensuring stringent data privacy and compliance. Innovations and updates announced at the TechXchange 2024 event focus on enhancing generative AI efficiency, bolstering AI governance, and accelerating business automation with agentic workflows.

In this report, we examine IBM’s latest updates from TechXchange 2024, outlining growth opportunities, challenges enterprises face, and IBM’s current positioning and new offerings in this space. The report also highlights IBM’s key differentiators and potential improvement areas.