Thematic Report
Virtual Roundtable Discussion Deck: Driving Growth: Evolving the GBS Role in Marketing Services
Everest Group regularly organizes virtual sessions where senior executives from enterprises convene to share experiences and network with colleagues in other organizations on hot industry topics or particularly challenging issues of the day.
The adoption of digital technologies has brought about a substantial transformation in marketing. However, support service delivery models have not kept pace with this change. GBS and GCC organizations can play a pivotal role in unlocking marketing efficiencies and benefits.
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