Scope
- Industry: all
- Geography: India, the US, and the UK
- Source: This analysis is based on various publicly available data sources, such as global, regional, and local employee forums, job posting websites, social media, professional media, and Everest Group (2026) analysis
- Research methodology: This analysis is not a survey- or interview-based research of employees / target candidates
- Application: To validate and/or identify gaps in your internal pulse surveys, compare it with your external branding strategy to see what is working and what is not, and leverage this independent outside-in assessment in your branding initiatives
Contents
In this report, we examine:
- Key employee value proposition drivers, such as compensation and benefits, work environment, work flexibility, remote work, work culture, career development, and diversity and inclusion, and their impact on employer brand perception and perceived success in the talent market across geographies
- An outside-in employer brand perception assessment to identify which tech employers are perceived as more favorable
- Key factors enabling top tech employers in India, the US, and the UK to build a distinctive employer brand
- Trends and factors shaping employer brand perception across industry segments
- YoY changes in tech employers’ employer brand perception