Digital Transformation Consulting State of the Market 2023: Consulting in Pursuit of Value

The COVID-19 pandemic has significantly accelerated the process of digital transformation. Enterprises are investing heavily to drive customer experience, optimize processes and cost, foster growth, and ensure sustainability across their organizations. Historically, enterprises have often experienced subdued results from their digital transformation initiatives. In response, consulting has emerged as a vital element within the digital transformation value chain, as enterprises recognize that a clear vision and strategy are essential for the success of these initiatives.

Amid a substantial demand and technology’s integral role in the transformation journey, enterprises have started exploring avenues beyond traditional consulting offerings. Now, they are seeking providers that can guide them to formulate a digital vision and roadmap, while also spearheading innovation with tangible value realization.

In this report, we study how the ongoing macroeconomic landscape impacts both enterprises and providers. Furthermore, it examines the evolving market trends, which underscore the need to optimize investments in digital transformation and prioritize value-driven strategies.