Future-proof your marketing operations with insights on evolving delivery models, changing customer behaviors, booming channels or segments, and smart uses of data and analytics.
Based on a comprehensive analysis of market trends, provider capability, technology, delivery locations, and more, this membership enables business leaders and CMOs to make successful strategic decisions.
Included in your membership
Assess service provider capabilities, including their strategies and investments that distinguish leaders.
Analysis and thought leadership on market growth, trends, emerging solution models, and service provider developments.
Access to leading experts for clarification, discussion, and debate; information and data extracts from our published research databases.
How we're different
Our analysis offers the pragmatic insights you need to maximize impact. We recommend best practices to build capabilities and accelerate adoption.
We offer research on the role of marketing services in the delivery of services across information technology, business process, and engineering services.
Explore the latest trends and insights
Marketing in 2024: Findings from our CMO Priorities Survey
Marketing in 2024: Key Areas of Focus for CMOs as the Year Unfolds
Driving Growth: Evolving the GBS Role in Marketing Services | Virtual Roundtable
