30 Minutes or Free? The Coming of Age of Q-commerce | In the News

Nowadays, most people prefer q-commerce, or quick commerce, due to constantly evolving consumer lifestyles, growing urbanization, rapid rise of digital services, busier lifestyles, growth in disposable incomes, etc., and industry leaders and new players are sightseeing a new vertical in q-commerce.

Getting groceries within a time limit “is not something that needs an emergency alert,” Yugal Joshi, Partner at Everest Group, said. While some people in metros want to shop from the comfort of their homes, most can plan for next-day delivery at least.

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