Hyper-personalization Using Customer Data Platforms (CDPs) | On-demand Webinar

Watch this on-demand webinar as Everest Group Practice Director Arpit Mehra discusses how to achieve hyper-personalization using new-age marketing analytics solutions such as Customer Data Platforms (CDPs).

The speakers explore:

• Shortcomings in traditional DMP and CRM systems
• Definition and benefits of CDPs
• Key trends and evolving dynamics of the CDP market
• Financial considerations, including TCO, Time-to-value, and IRR
• Contextualization to business requirement
• Deployment of new features and change requests
• Importance of customized CDP approach for enterprises

Watch Now

Where

On-demand

Presenters

Arpit Mehra
Practice Director
Everest Group

Vijay Mannur
Practice Head – Marketing Analytics
Quantiphi

Watch Now