Data and Analytics (D&A) and AI – Review of Salesforce’s Product Announcements at Dreamforce 2025

Salesforce continues to advance its enterprise AI agenda by extending agentic capabilities across its platform and embedding AI-driven automation into core and adjacent applications. This report evaluates Salesforce’s key product announcements at Dreamforce 2025, including the expansion of Agentforce 360 for enterprise-wide agent development, enhancements to model governance and hybrid reasoning, and deeper interoperability across Salesforce’s data and application layers. These developments indicate a clear shift toward scalable, governed agentic AI designed to support complex enterprise processes beyond traditional CRM.

While Salesforce is making measurable progress in maturing its platform, enterprises still face questions around adoption readiness, platform complexities, and the efforts required to operationalize AI consistently across use cases. The report highlights overarching challenges related to balancing innovation with stability, ensuring clarity in value realization, and building the organizational foundations required to deploy agentic AI effectively.