Google Workspace – Review of Google Next ’24 Product Launch

During its Google Cloud Next ’24 event in Las Vegas on April 9-11, 2024, Google announced the release of new features under its Workspace offering. Key takeaways from the release include Google consolidating its generative AI offerings under Gemini, unveiling advanced features for communication and collaboration, and progressing in AI agent adoption through open-source models and Vertex AI agent builder.

In this report, we analyze the product, highlighting areas for improvement, such as Google Workspace’s restricted end-to-end play in digital workplace services and its position lagging behind Microsoft in this space. Additionally, we assess the product, evaluating how well Google Workspace has promoted its messaging of a generative AI workspace through practical AI solutions and its strong emphasis on channels and partnerships.