In a rapidly evolving digital landscape, a global technology company sought to gain a competitive edge by enhancing its market presence across seven countries within the EMEA region. Recognizing the importance of tailoring its approach to each market, the company embarked on a mission to refine its value proposition and go-to-market strategy. The client partnered with Everest Group to unlock growth opportunities and shape its future success.

Client challenge

Understanding the EMEA markets

The global technology company faced a big challenge in understanding the many different markets in the EMEA region. Each market had its own unique cultures, rules, and customer preferences. This made it very difficult for the company to develop the right approach for each place.

In addition, the company needed to stay ahead in a fast-changing digital world. It was critical to gain deep knowledge in areas like cloud computing, software-defined networking (SDN), Internet of Things (IoT), artificial intelligence (AI), and big data. The company also needed to understand how mature the data center business was across the region. Having this information was key to creating the right go-to-market strategy.

The stakes were high, and the global technology company had to make an important choice: try to figure out the complex EMEA region alone or get help from an expert partner with strong regional and industry know-how. The company decided the best path was to team up with Everest Group, a decision that would open growth opportunities and shape its future success.

Everest Group solution

A comprehensive market roadmap

Everest Group conducted a wide-ranging evaluation of the Information and Communications Technology (ICT) market in each of the seven EMEA countries to tackle this challenge. Our analysis looked closely at the market size, growth potential, and important trends in each place.

The Everest Group team did a deep dive into cloud, SDN, IoT, AI, and big data to understand how developed these areas were. A key focus was assessing how mature the data center business was across the different countries.

This extensive research provided a complete regional view for the global technology company. It allowed Everest Group to develop a prioritization plan that recommended where the company should allocate resources for both short-term and longer-term growth goals.

Results and impact

Unlocking growth opportunities

The insights provided by Everest Group were extremely valuable in guiding the global technology company’s strategic decisions.

The assessment helped the company better understand the service provider landscape and pinpoint key growth areas across EMEA. Additionally, Everest Group’s support enabled the identification of target service providers for potential partnerships and revealed untapped opportunities to expand the company’s market presence.

Everest Group’s detailed profiles empowered the client to make informed decisions during the RFP process, minimizing risks and ensuring a seamless implementation. This strategic support led to increased efficiency, cost-effectiveness, and proactive problem-solving throughout the project.

As the global technology company moves into its next phase of EMEA growth, the insights and guidance from Everest Group provide a solid foundation for lasting success. With a refined strategy and deeper market understanding, the company can unlock new opportunities and cement its position as a leading player in the dynamic technology industry.

The Everest Group advantage

Seeking a strategic partner to unlock growth in the dynamic EMEA market, the global technology company turned to Everest Group for its deep industry expertise, extensive regional knowledge, and proven track record. Everest Group’s tailored solutions, rooted in a nuanced understanding of the tech sector, precisely addressed the company’s unique challenges. The firm’s localized EMEA insights and strong regional presence empowered the company to navigate complexities confidently. With a portfolio of successful engagements, Everest Group instilled assurance in driving sustainable growth. Moreover, the collaborative methodology fostered a strong partnership built on aligned objectives, ensuring the company’s goals were seamlessly integrated into strategic recommendations.

“The insights from Everest Group were instrumental in refining our strategy and identifying opportunities within the EMEA region.”

Senior Business Leader

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